All Marketing articles – Page 27
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ArticleDriscoll’s reaches new retailers with branded paper pack
The berry grower-marketer has launched its branded paper berry packs in Asda and Booths stores in the UK
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ArticleBritish blueberries to steal Wimbledon spotlight
UK berry grower Hall Hunter takes to the streets of SW19 to promote British blueberries to tennis fans
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ArticleChallenging season for South African stonefruit
While low volumes and logistical problems hurt the campaign, producer profitability increased and marketing activities proved successful
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NewsSouth Africa to shape grape campaign in Hong Kong
South African grapes ends three-year promotional campaign in China and uses off-season to discuss the future
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ArticleRed Rich, Batlow Fruit and Ausfarm Fresh join forces
Tie-up to create one of Australia’s largest vertically integrated apple, mango and mandarin businesses
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AdvertorialJoytree partners with National Geographic to tell stories about Shine Muscat grapes
Joy Wing Mau’s new brand collaborates with National Geographic to release a short documentary about its Shine Muscat grapes
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ArticleBritish Berry Growers team up with Tough Mudder
The grower group will serve up thousands of strawberries at upcoming mud-runs in a bid to promote the benefits of eating berries
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ArticleBrett Lee goes in to bat for Australian avocados in India
Australian cricketer will help promote fruit in India as Australian avocado ambassador
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ArticleJaffa partners with Leicester Tigers
The citrus brand has linked up with the rugby union club as part of its campaign to promote healthy eating
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NewsEnza Zaden offers Bremia resistance
Tests confirm that a ”significant portion” of the group’s lettuce portfolio shows high or intermediate resistance to Bl:38EU, Bl:39EU, and Bl:40EU
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ArticlePicota campaign kicks off in UK
Rains may have dampened the production outlook, but there’s no shortage of enthusiasm for the arrival of the new season crop
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ArticleEurope set for low pear crop
Upcoming European pear harvest will be one of the smallest in the last ten years, according to forecast released at Interpera
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ArticlePink Lady in Minions tie-up
Pink Lady collaborates with Minions on Aldi apple promotion targeting children
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ArticleBelOrta promotes local origin of aubergines
The Belgian cooperative has joined forces with the Mister Spaghetti restaurant chain to highlight domestically produced aubergines
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ArticleInformation-packed programme at Asia Fruit Logistica
Asiafruit Congress and Asiafruit Business Forum deliver unrivalled combination of high-level insights and practical takeaways
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Article‘Make produce sexy,’ says AMFRESH
The fresh produce department needs a complete makeover to combat falling sales, according to the UK’s top fruit supplier
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ArticleSainsbury’s sets up station pop-up to help nourish the nation
Sainsbury’s DINspiration launches at London King’s Cross station to inspire busy commuters to eat healthily by offering grab-and-go meals
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NewsSummer Citrus from South Africa kicks off 25th year
Despite current challenges, SCSA promises that high-quality fruit is on the way weekly for the rest of the summer
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ArticleWinners revealed in inaugural Festival of Fresh Awards
AMFRESH, Nationwide Produce and Jack Ward of British Growers were among the award winners at FPJ’s open-air summer festival in Alconbury Weald
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ArticleSteven Martina to leave The Greenery and join Zespri
Dutch cooperative’s CEO will succeed Giorgio Comino as kiwifruit marketer’s director for Europe and North America