All Marketing articles – Page 24
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ArticlePromising apple season ahead in Poland
Rajpol CEO Dominik Wozniak says volumes are stable and quality high, while the company has also diversified its product offering this year
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ArticleAsia Fruit Logistica back bigger and better in Hong Kong
Record attendance makes a highly successful show, with two-day visitor count surpassing 2019 total visitor numbers
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ArticleStarr Ranch Growers and CMI Orchards partner up
Leading Washington State fresh produce companies will join forces as part of a new agreement
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ArticleChile officially launches 2023/24 cherry season
Promotional campaigns will intensify in China and elsewhere as a result of increased marketing spend
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NewsCalifornia celebrates 100 years of table grape breeding
Ross Jones of the California Table Grape Commission highlights the accomplishments of breeders and the success of local varieties at special event
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ArticleSoluna makes Hong Kong debut
Refreshed apple brand hits the streets of Hong Kong for the first time with flavourful tasting experience
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PodcastsFruitbox 97 · Mohammed Abbas, Del Monte
Recorded live on the Asia Fruit Logistica show floor in Hong Kong, Mohammed speaks with Chris White about segmentation
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NewsWestfalia USA unveils zero-plastic avo packaging
Avocado specialist becomes the first produce brand to partner with CIRT as it strives to make recycling easy for everyone
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ArticleFruit Logistica 2024 tickets now available
Organiser Messe Berlin reports rise in demand for stand space at the leading trade show for the global fresh produce business, as visitor tickets go on sale.
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NewsMission Produce sees Q3 income and revenue fall
Steve Barnard says quarterly performance was in line with expectations, with avocado sales volumes up 23 per cent
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ArticleNCGM backs British growers
New Covent Garden Market shows its support for UK producers as an official partner of British Food Fortnight 2023
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ArticleWalkers crop ad is world’s biggest ‘billboard’
Etched into a vast field of British potatoes, the artwork is bigger than any existing billboard globally and can even be spotted from space
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NewsPVM to manage Celina cv pear in North America
Proprietary Variety Management is granted the license to manage the pear in the US, which is marketed as QTee in other global growing regions
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ArticleAsia Fruit Awards: winners announced
Rockit Global, United Produce Company, WinCommerce, and Tatsuo Horiuchi of Farmind Corporation are the winners of the Asia Fruit Awards 2023
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ArticleWAO triples retail presence
The World Avocado Organization now has partnerships with 30 supermarkets in 12 countries to promote avocado consumption
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ArticleRockit launches Back to School campaign in Middle East
Ready. Set. Rocket. Back to School will build on last year’s marketing campaign
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ArticleConsumer research helps drive sales
Global shopper research is helping Growers United understand the consumer decision-making process
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AdvertorialApo Conerpo project In&Out exceeds target
Three-year campaign goes beyond expectations despite pandemic, achieving 8,000 promotional days and over 100 million consumer contacts
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ArticleVog kicks off new season with Royal Gala and SweeTango
Consortium reports excellent quality and active markets as 2023 campaign gets under way
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NewsSunkist primed for California citrus season
Group says it is utilising exclusive consumer insights and innovative strategies to drive the category