All Marketing articles – Page 21
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ArticleExperts share branding wisdom at Festival of Fresh
Marketing experts share top tips for fresh produce branding at the FPJ’s outdoor festival in Evesham
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NewsCooperatives BelOrta and The Greenery explore collaboration
The European cooperatives are aiming for optimal product availability, better value for growers and greater flexibility, with the establishment of a Union of Producer Organisations considered the first step
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ArticleAsiafruit Knowledge Centre launches at Asia Fruit Logistica
Asiafruit Knowledge Centre is the brand-new content hub at the heart of Asia Fruit Logistica, and it’s open to every visitor and exhibitor
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ArticleRecord-breaking Hort Connections buoys Australian fresh produce industry
The 2024 event saw 20 per cent increase in both delegate and grower attendance on previous year
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ArticleSuperplum lychee season begins
Sulphitation-free lychees available in Bengaluru, Delhi NCR and Mumbai
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NewsTesco introduces fully branded Zespri SunGold packs
Shift from own label aims to boost awareness and penetration of golden kiwifruit variety
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ArticleKalfresh supports healthy eating campaign to promote consumption
Queensland carrot grower targets families with lunchbox-friendly snack range of pre-cut and shredded carrots
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NewsZespri launches global healthy eating campaign in Japan
Initiative is focused on improving health outcomes by encouraging people to swap out one unhealthy food for a serving of fresh produce every day
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ArticleMorrisons’ 125th anniversary TV ad puts the focus on fresh
40-second ad charts the history of the retailer and its modern focus on quality fresh food
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ArticleHort Innovation and Thinkerbell lock in marketing partnership
Hort Innovation partners with Thinkerbell on multi-platform marketing campaign for Australia’s fruit, nut and vegetable sectors
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NewsRecord turnover for Blue Whale
Candine enjoys strong growth in Asia and French Pink Lady sales climb 30 per cent globally
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ArticleAsiafruit avocado edition out now
Avocado issue spotlights launch of Australian campaign in India and a range of other exciting developments for the category across Asia
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ArticleHort Innovation sets A$500m goal for Frontiers
Hort Innovation launches new investment programme focused on R&D
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NewsBloom Fresh survey offers consumer insights
Study finds US retail customers are hungry for a larger variety of table grape brands, and are willing to pay for premium products
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NewsSun World collaborates with Giant Eagle
Autumncrisp sampling, multi-channel marketing and social media influencers draw shoppers to the US retailer
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NewsHort Innovation reveals new consumer data platform
Hort IQ gives growers access to latest horticulture data and insights through research partnerships with Fiftyfive5 and Nielsen IQ
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PodcastsFruitbox 106 · Desmond Jas, Olympic Fruit
Chris and Desmond discuss the development of new strategies that drive success in the fresh produce industry
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ArticleZespri unveils Zag innovation fund pilots
First investment from Zag innovation fund distributed to three pilots
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ArticlePerfection Fresh wins MOYA 2024
Perfection Fresh group marketing manager Kristie Emerson presented with Australasia’s premier fresh produce marketing award for Quke O’Qlock campaign
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NewsFyffes names Frank Burkhardt as chief commercial officer
Group says it will continue to focus on new business strategy and the launch of Trudi’s as part of its growth ambitions