All Marketing articles – Page 20
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Produce Plus Summer out now
Sustainability takes centre stage as one of the key issues influencing the fresh produce industry, plus category spotlights on summer favourites stonefruit, mangoes and cherries
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Costa sets date for takeover vote
Shareholders will vote on takeover proposal in January 2024, while latest outlook notes challenging conditions to end year
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Boost for Tenderstem as mixologist Jack Sotti creates ‘The Broctail’
New creation puts the green veg in front of a wide audience of cocktail fans
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News
Oppy and Up Vertical Farms introduce top seal pack
The new packaging ensures “superior eating experience” for leafy greens, combining ”sustainability, freshness and an enhanced eating experience”
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Exhibitor registration open for Asia Fruit Logistica 2024
Exhibitors can now register online for Asia Fruit Logistica 2024 and gear up to join Asia’s premier fresh produce industry gathering in Hong Kong
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Mission launches second stage of Mission Advantage campaign
Diversified global sourcing strategy the focus of Discover the Mission Advantage campaign’s second stage
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Pink Lady backs up strong start to apple campaign with major media blitz
The start of the apple season has been highly promising for Pink Lady, with good sales growth across its main European markets and a communication plan set to reach millions of new consumers
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Driscoll’s Sweetest Batch set to start
Premium strawberry brand enters second season of Australia-wide distribution in December 2023
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Grape growers told to spread the word
As the 10th International Table Grape Symposium got underway in Cape Town, David Hughes highlighted the challenges facing the world’s growers, and implored the category to make its offering stand out from the crowd
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News
Dole launches dragon fruit programme
Ecuadorian dragon fruit will be available to retailers and consumers throughout North America for the first time
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Fruit Growers Tasmania launches seasonal guide
Seasonal Produce Guide directs consumers to the best place to purchase Tasmanian-grown fruit and vegetables
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QFVG campaign gets Australians to ‘give a fork’
National campaign aims to highlight the plight of horticultural growers and raise public support for the industry
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T&G expands Envy growing footprint to meet China demand
First commercially produced Chinese Envy apples to be sold in China
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Snack-sized Ondine builds momentum
WA Farm Direct and N&A Group hope flat peach and flat nectarine varieties will add a fresh, attractive stonefruit option for Australian consumers.
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News
Marlene apples fly flag on women’s run across Spain
Spain’s Carrera de la Mujer race puts a focus on healthy lifestyles among women, offering Italy’s Vog an ideal occasion to promote the Marlene brand
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In search of new South African brands
South African retailer Woolworths says there has been an ”exceptional” consumer response to its Flavourburst nectarine brand
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Montague launches new nectarine brand
Nectara to highlight the flavour profiles of Montague’s nectarine range
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Prima Fresh Fruit launches new apricot brand
Pride of Prima is a new offering aiming to help jumpstart the apricot category
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Consumers keen on Polish blueberries
Dominika Kozarzewska of Polskie Jagody gives Fruitnet the lowdown on the Polish blueberry business as 2023 draws to a close
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Nutrano celebrates a bountiful Lady Jane season
Harvest surpasses one million mangoes representing double digit growth