All Marketing articles – Page 195
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Canada honours best managed companies
Oppy and Fresh Direct are both recognised for implementing world class business practices and creating value
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EUFruit network launches in Brussels
Network will bring together research institutes and fresh produce sector representatives
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USA Pears win heart health boost
Green and red Anjou USA Pears have been certified heart-healthy by the American Heart Association
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Zespri India to target Mom-and-Pop stores
Kiwifruit marketer seeking to expand its distribution in India through a tie-up with Mom-and-Pop stores in the upcoming New Zealand season
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AHDB Potatoes partners with Deliciously Ella
Popular food blogger Ella will promote potatoes and create recipes for her five million followers on social media
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British Onions names new chairman
Produce World’s Andrew Holding has taken over from Chris Wilkinson, with support from new vice chairman Tim Elcombe
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Australian Bananas launches new TV ad
Purposeful energy is at the centre of Australian Bananas new TV ad campaign ‘nature’s non-stop energy snack’
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Pink Lady offers free apples through newspaper
Sunday Express giveaway is expected to reach 350,000 consumers and is being supported by TV advertising
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Eroski joins ugly veg revolution
Spanish retailer launched its “As ugly as they are tasty” campaign at the end of February
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Thousands benefit from grape grants
Students in California are benefiting from education grants handed out by the state's Table Grape Commission
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Global demand growing for Queen Garnet plum
New trials are underway to further research the health benefits of the in-demand 'super' plum
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A vision of health
Supermarkets could do more to help consumers understand fresh produce better, says Danish designer Janni Svane.
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Apple brand gives competition winner Honda scooter
Marlene's apple scheme, giving away a number of motor vehicles, saw one Brit presented with his prize at Premier Fruits' London base
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SanLucar knows kung fu… can kick-start consumption
Tie-in with Kung Fu Panda 3 starring Jack Black will encourage children to eat more fruit and veg, says marketer
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Short-term US mango shortage looms
Availability through to the end of March will dip before rising to record volumes in April
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Retailers back Hailstorm Heroes
Hailstorm-hit pears will find a home on the shelves of Australian retailers, which have come out in support of the new pear campaign
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Berry growth is 'just the beginning'
Better quality and better understanding of consumers are driving growth in the category, says one leading marketer
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Pink Lady offers free apple cosy
New marketing campaign at Asda will see Pink Lady sold with free cosy to protect condition of apple
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NMB unveils 2016 marketing campaign
Promotions aim to increase mango consumption and awareness on nutritional message with US consumers
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'Apple Madness' set to grip the US
US Apple Association’s March Apple Madness tournament encourages people to select their favourite apple variety