All Marketing articles – Page 19
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FeaturesNorth Carolina Sweetpotato Commission eyes UK market growth
Michelle Grainger of the North Carolina Sweetpotato Commission tells Fred Searle about the organisation’s latest efforts to boost sales in Britain
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ArticleDemand remains high for Poland’s apples
While volumes in the orchards are lower, both domestic and overseas sales are strong, according to Jan Nowakowski of Genesis Fresh
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ArticleMeet the thought leaders at Asiafruit Knowledge Centre
High-profile speakers to share expert insights at Asia Fruit Logistica’s new all-in-one content hub
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ArticleImproved weather conditions mark positive shift for New Zealand avocados
With export volumes recovering following years of weather-affected crops, New Zealand avocado industry looks to diversify its markets and market country-of-origin as differentiator
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ArticleMorrisons named official partner of Love British Food
Three-year deal sees supermarket prominently promoting British Food Fortnight
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ArticlePink Lady bucks downward trend in Europe
Pink Lady Europe hopes its positive performance for 2023/24 can be sustained, but warns of “contrasting dynamics” of pressure on prices and rising expectations on sustainability
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ArticleCosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign
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ArticlePink Lady officially enters China market with Goodfarmer partnership
Goodfarmer gains brand license and exclusive marketing rights for next ten years in Greater China
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ArticleNergi mini kiwifruit announces return to shelves
The mini kiwifruit is increasing in popularity in countries that eat a lot berries, according to Sofruileg’s Jean-Pierre Caruel, with growth in that category boding well for Nergi
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NewsDel Monte’s Precious Honeyglow pineapple wins innovation award
Personal-sized pineapple landed the ’Overall Food Innovation of the Year’ title at the 2024 Mindful Awards
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NewsCamposol and Ninjacart bring Peruvian blueberries to India
Blueberry producer partners with Walmart-backed agri-startup to distribute fruit to more than 100,000 Indian retail outlets in over 100 cities
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PodcastsFruitbox 108 · Carlo Magni & Louise Beard, Forward Insight
Chris, Carlo and Louise consider the consumers of tomorrow, the choices they will make and how we can develop fresh produce that will appeal to them
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ArticleFreshfel warns of the impact of promotion budget cuts
The organisation has sent a letter to the EC warning that the proposed redeployment of existing funds away from promotional activities could threaten the competitiveness of European fruit and vegetables
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ArticleTaste key to boosting Conference pear consumption
Greater focus needed on taste and enjoyment to arrest declining consumption of Conference pears in Europe, says Marc Evrard, commercial director of Belgian Fruit Valley, with lessons to be learnt from Asia
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ArticleRijk Zwaan hosts sweet pepper seminar on eve of Asia Fruit Logistica
On 3 September, the day before Asia Fruit Logistica, breeder Rijk Zwaan is organising a seminar focused on sweet peppers in Hong Kong, as market potential grows in the region
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ArticleAdministrators sell HS Fresh Food to PM Fresh Foods
Buyer found for Tasmanian headquartered business following voluntary administration
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ArticleCompagnie Fruitière extends European network with Polish office
The establishment of Compagnie Fruitière Polska enables the group to get closer to its customers in the eastern European market
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NewsDel Monte recognised for sustainability
Fresh produce giant is named as a 2024 Seal Business Sustainability Award winner for its efforts to promote sustainability in emerging economies
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AdvertorialDole Banana celebrates 125th anniversary with Minions and over 10,000 people in Hangzhou
Dole Banana has marked its history as a pioneer of the global banana industry by celebrating its 125th anniversary. Dole’s celebrations coincided with the annual Minions fan carnival and as the chief sponsor of the 2024 Banana Day, Dole jointly organised a 10,000-person birthday party at ...
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ArticleOrsero puts berries on giant billboards
Supplier underlines its commitment to sales growth in berries with two enormous advertisements in the centre of Milan