All Marketing articles – Page 18
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ArticleApple marketing in 2024? It’s complicated…
With a broader range of product types, an array of trademarked brands, and a series of targeted marketing programmes, the business of selling apples has changed dramatically in recent years
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ArticleEntries open for MOYA 2024
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2024 as part of the Horticulture Awards for Excellence
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CommentComment: Global stardom awaits for apple brand Cosmic Crisp
In less than a decade, the world’s only variety to be named by consumers has rocketed into the US apple market’s top ten. Now, the brand looks set to continue its stratospheric rise in Europe
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NewsThe Real ChampiON receives the Flavour of the Year 2024 award
Mushroom brand recognised for its appearance, flavour, smell and texture
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ArticleChilean fruit industry unites under new brand
Frutas de Chile launched internationally at Fruit Logistica 2024
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NewsZucchiolo and Mirical triumph at Fruit Logistica Innovation Awards
Unica Fresh and Koppert take the top prizes at this year’s expanded FLIA on the last day of Fruit Logistica in Berlin
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ArticleBloom Fresh to license proprietary varieties in China
Breeder to support licensees and act against nurseries and growers who illegitimately use proprietary varieties and trademarks
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ArticleApple & Pear Australia launches new IP development venture Twenty Degrees
Twenty Degrees to specialise in commercial development of branded fresh produce, integrating Apal UK subsidiary Coregeo and managing Apal trademarks including Pink Lady
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ArticleAustralian berry growers collaborate on marketing campaign
Berries Australia moves away from single category marketing and launches campaign under one umbrella
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ArticleGlobal Tomato Congress to focus on taste and health
Global Tomato Congress takes place on 14-15 May in the Hague, bringing tomato experts together to explore what influences consumer purchases and how best to communicate on taste and health
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VideoThe Power of Branding, Episode 1
A brand-new video series from FPJ in collaboration with Coregeo showcases the potential of branding for fresh produce marketers
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ArticleThe Power of Branding
For decades, own-label has dominated the fresh fruit and vegetable aisle at Britain’s top supermarkets. But now high costs and tough market conditions are putting huge pressure on margins. So is own-label still the only game in town?
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ArticleWaybeyond refreshes brand identity and strategic focus
Crop management software expands offering to make agronomy data more accessible for low- to mid-tech growers
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ArticleCalifornia Avocado Commission season forecast predicts shorter crop
Volumes down on last season but delayed picking could see production spike
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ArticlePositive results for Australian apple domestic marketing campaign
Multi-channel marketing campaign exceeds pre-launch goals with industry reaching new customers
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ArticleSummerfruit NZ gives domestic sales promotional push
Consumer-facing social media campaign aims to get New Zealanders eating more stonefruit and cherries
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ArticleEurofruit Fruit Logistica Edition · Part I out now
Read all about the technological innovations shaping the future of produce
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NewsSunkist unveils Year of the Dragon carton for Lunar New Year
With season-to-date citrus trending ahead of last year, Sunkist gears up for the coming celebrations
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ArticleRockit Global launches Chinese New Year marketing campaign
Campaign to feature locally designed giftboxes, POS displays and sampling sessions
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NewsDel Monte launches red-shelled Rubyglow pineapple
Rubyglow is first being launched in China in time for Chinese New Year, as part of the company’s debut in the market