All Marketing articles – Page 18
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NewsSlovenian apples star in AI-generated Spar advert
Retailer says its new promotional video was created using only text descriptions, store photos, and advanced AI technology
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NewsEarth & Wheat partners with eco-friendly cleaning brand for Zero Waste Week
Wonky bread and veg boxes will include a free Eco Sponge Scourer to help promote The Seep Company and its mission to tackle plastic waste
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ArticleFrutas de Chile visits Vietnam to explore new market opportunities
Delegates visited Long Bien wholesale market, Winmart and Aeon to further understand Vietnam’s dynamic fruit market
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ArticleAsia Fruit Logistica edition of Asiafruit out now
Bumper issue includes full preview of Asia Fruit Logistica and Asiafruit Knowledge Centre, keynote interview with Central Food Group CEO Stephane Coum, plus features on China, apples & pears, grapes, citrus and more
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ArticleJoya gets fresh brand identity
Building on the success of the new high-coloured variety in Asia, Joya apples will reveal a new logo and brand identity at this year’s Asia Fruit Logistica
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ArticleFresh produce packaging shines at PIDA Awards
Costa Group, The Packaging Hippie and Red Gem recognised at Australasian Packaging Innovation & Design Awards
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ArticleAndrew Young reflects on Brisbane Markets' past and future after 60 years at Rocklea
Brisbane Markets and Brismark joint CEO, Andrew Young, shares his reflections on the site’s developments and what’s ahead for the Queensland central market
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NewsIfco launches Rewe documentary
Short film highlights how RPC specialist Ifco is helping to transform the fresh grocery supply chain for the retailer
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ArticleScott Bros and Pinnacle Fine Foods partner on Taiwan export venture
Tasmanian growers combine supply of Tiger Fuji to launch the variety in Taiwan ahead of Mid-Autumn Festival
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ArticleRockit set for Back to School period in Gulf
Kids’ return to school seen as key sales period for Rockit apples in the Middle East region, with a strong omni-channel campaign planned for the season
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ArticleTalking Heads: Jason Liu, Shanghai Shengguo
The Chinese importer’s international procurement director discusses his busy schedule and love of creative marketing
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ArticleItalian trade mourns death of Claudio Scalise
Leading marketing expert played an instrumental role in developing a strong international reputation for Italy’s fresh fruit and vegetables
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CommentComment: The rise and shine of IP protected fruits in China
China’s efforts to embrace protected varieties has had a transformative effect on the country’s fruit industry
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ArticleUmall Asian Supermarket acquires Delish Deliveries
The strategic acquisition aims to improve deliveries and expand product lines for Umall customers
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ArticleUS citrus giants promote high-Brix oranges in China
Sun Pacific and Sunkist say they see good potential in the market for oranges with guaranteed sweetness
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ArticleZespri on track to deliver strong returns
Sales momentum carries over from strong start to season, putting kiwifruit marketer on course to deliver increased per-hectare returns across all categories
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ArticleWorld Avocado Organisation launches consumer campaign in India
WAO will continue to promote avocados’ nutritional and health benefits following successful campaign in 2023
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ArticleKenyan avocados braced for competition in East Asia
Rising demand for Kenyan avocados in Europe has lifted the fruit sector above coffee in terms of export revenue, but competition remains strong in Asia
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ArticleBarolli Orchards launches Australian-grown Red Moon apples
Inaugural commercial crop of red-fleshed apples receives a positive response
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AdvertorialShanghai Junli and North Bay Produce join forces for the Peruvian blueberry season
The two parties look to increase their supply to the China market this season