All Marketing articles – Page 176
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Article
Fruit campaign offers 50p off all M&S topfruit
Industry campaign Adventures in Fruit is offering 50p off all M&S topfruit if consumers scan voucher barcode at till
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Article
Kloosterboer rewarded for CO2 efforts
Group lands Lean & Green Star award for Carbon Dioxide reduction of 35 per cent in five years
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Article
Kalettes poised for major marketing push
Tozer Seeds-bred brassica brand is ramping up marketing for this season as suppliers aim to replicate Tenderstem success
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Article
Piñata apples make waves
Stemilt’s apple variety and new apple campaign are turning heads in the US and Canada
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Article
Hummus start-up seeks surplus fruit and veg
ChicP founder is looking to work directly with growers to supply outgrade produce for premium hummus range
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Article
Sales of Bimi up 65 per cent in Europe
Branded brassica is being supplied to European retailers via FV SeleQt as brand licensor unveils new packaging
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Article
Landgard begins work on new logistics site
German fresh produce giant starts construction of new logistics and packing facility in Berbersdorf, Saxony
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Article
Junk food advertising 'holding back' obesity fight
Less than two per cent of food advertising spend is spent on fruit and veg compared to 20 per cent on snacks and sweets
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Article
South African chef promo launches
For the fourth year, the South African Cuisine Young Chef of the Year competition is open for business
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Article
USDA awards 2017 marketing funds
Tom Vilsack outlines USDA funding for 2017 market development programmes
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Article
Sarah Calcutt heads up Avalon’s new PO
Former fresh produce marketer to manage newly-formed producer organisation while continuing at Partners in Produce
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Article
EUFRUIT hosts first general assembly
The network, which aims to facilitate access to fruit knowledge and research, discussed its core thematic areas
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Article
INI launches Kimaye for kids
Indian grower-marketer INI Farms brings out new branded fruit range targeted at kids on Children’s Day with Tesco Star Bazaar
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Article
Jumbo Chilean cherries star on Singles Day
Alibaba’s Mr Fresh, Asoex and Frutacloud join forces to promote ‘super sized’ Chilean cherries for the world’s biggest shopping day
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Article
Pink Lady sponsors women’s rugby team
Apple brand signs two-year deal with Kent rugby team, who now wear pink branded shirts
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Analysis
Opinion: Prepared fruit is no longer an afterthought
Prepared fruit has transformed into a leading category for innovation, taste and flavour, writes PrepWorld's Ben Olins
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Article
Asoex courts China’s horeca sector
China’s biggest horeca trade fair was the backdrop for the latest Chilean fruit promotion
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Article
EU increases 2017 marketing budget
Commission increases the budget for promoting EU agricultural products, including fresh produce, to €133m
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Article
Singles’ Day sales top US$1bn in five minutes
China’s leading e-tailer Alibaba has posted more than US$1bn in sales in the first five minutes of Singles’ Day
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Article
South Africa targets further UK growth
Hortgro is set to launch its annual promotional campaign for stonefruit and topfruit in the UK