All Marketing articles – Page 176
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Article
Aussies miss the mark with diets
The CSIRO has released its Australia’s ‘Fruit, Vegetable and Diet Score' report with four out of five adults not eating enough fruit and vegetables
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Article
Landgard appoints new fresh produce regional manager
German fresh produce marketer names former Andretta Fruchtimport as head of fruit and veg division in south and south west Germany
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Article
Salad brand launches new ‘Brexit’ packaging
New packaging on branded Babyfresco salad bags features a prominent Union Jack to promote pride in buying British produce
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Article
Ocado launches supplier competition with £20k prize
Online retailer has re-launched its search for 'Britain’s Next Top Supplier' to win a listing plus a £20,000 marketing package
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Article
Florida citrus marketing budget threatened
Proposed Florida House of Representatives state budget could slash $5m off marketing programmes
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Article
Del Monte launches smoothie line
Leading North American marketer and distributor De Monte Fresh Produce has launched a range of smoothie kits
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Article
GBC2017: the story on social media
Fruitnet.com rounds up the best content from across the social media networks during Global Berry Congress 2017
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Article
Future proofing blueberry demand
GBC2017 looks at ways to develop effective marketing strategies to deal with the rise in global blueberry production
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Article
Aussie Kanzi harvest picks up
The Australian Kanzi season has kicked off and is being described as one the ‘best ever for quality’
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Article
Zespri goes Loud in South East Asia
Australian agency wins pitch to develop new consumer communication campaign
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Article
GBC2017 lays down berry health challenge
More than 400 delegates attended Global Berry Congress 2017 in Rotterdam, a record attendance for the annual event
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Analysis
Honeyberries: Are they the fifth berry?
Higher prices, lower costs and less competition may tempt northern growers into honeyberries, according to speakers at the Global Berry Congress
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Article
Link berry varieties to consumer trends, says retail manager
The berry business is ‘at the start of a long journey’, Rewe Group's Stephan Weist told delegates at the Global Berry Congress
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Article
Fresh fruit name and image 'misused'
Freshfel's 'Where is the fruit?' report finds that the name and image of fresh fruit is being misused by other food sectors
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Article
Fyffes launches social media drive
Group kicks off first social media campaign in North America inviting consumers to 'discover more'
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Article
Last chance to enter MOYA
PMA A-NZ and Produce Plus are closing nominations for the Marketer of the Year Award this Friday
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Article
Value-added pomegranate products taking off
Australia’s pomegranate season is kicking off, with new varieties in the ground and value-added products on the shelves
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Article
Chile showcases fruit in Beijing
Gesex has joined importers and retailers to promote Chilean nectarines and avocados in China
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Article
China-focus for Chilean cherry exports
Chile’s cherry export season has finished with shipments up 13 per cent on the season prior