All Marketing articles – Page 175
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ArticleZespri peers into future with VR promo
Company is also launching a brand new campaign in Spain, backed by a newly established Instagram account
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ArticleUS pear growers vote to maintain status quo
Established in 1939, pears have the longest continuously running marketing order in the US produce industry
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ArticleAlibaba Tmall promotes NZ flavour
Tmall Fresh launches ‘NZ Flavour’ event to promote NZ pipfruit products
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ArticleDelegation set for Brussels to promote Evesham asparagus
Visit to European Paliament on 25 April aims to promote Vale of Evesham asparagus in Europe and thank EU for granting PGI status
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ArticleAvocado marketers set sights on further growth
The success story that is avocados shows no sign of ending, and the biggest challenge now is keeping up with demand
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ArticleDesiva Produce unveils John Lewis Italian apples promo
Kent importer is offering £25 John Lewis vouchers for every two pallets of MelaSi-branded Italian apples until mid May
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ArticleP&I gives customers a taste of Norfolk’s asparagus
New Covent Garden wholesaler promotes J W Allen & Sons’ Portwood Asparagus brand with cooking demos and tasters
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Article#FruitVeg4You to boost consumption
Freshfel Europe has teamed up with farmers’ organisation Copa Cogeca to launch the #FruitVeg4You hashtag to raise awareness and encourage an increase in consumption across Europe
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ArticleFlorette sees the sunny side with new campaign
Salad brand unveils details of new £2.5m spend, which features a performing tractor and puts the focus on sunshine
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ArticleIrish foodie to promote Tenderstem recipe hunt
Donal Skehan, of Saturday Kitchen and Masterchef fame, will be the face of brand’s search for best Tenderstem-based creations
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ArticleAsda relaunches budget ‘Farm Stores’ range
The range includes nine produce items and is seen to follow last year’s move by Tesco to launch its new ‘fake’ farm brands
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ArticleSun World promises better farms and flavour
California fresh produce company Sun World International has launched its new brand promise
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ArticleGreat British Pea Week returns for second year
British pea growers hope to reconnect shoppers with provenance of the frozen veg favourite and celebrate harvest
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Healthy season for English topfruit
Strong demand and good support from most retailers have led to a successful season for the UK topfruit industry
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ArticleMr Avocado ripening centre opens in China
New facility, jointly operated by Mission Produce, Lantao and Pagoda, to roll out ripe avocados to Chinese consumers under Mr Avocado brand
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ArticleEnvy wins US consumer competition
New Zealand-bred apple variety holds off 31 other apples to win the apple madness bracket tournament
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ArticleE-commerce pioneers to speak in Hangzhou
Trailblazers driving China’s e-commerce revolution for fresh fruit and vegetables will speak at Fresh Produce Forum China on 23-25 May
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ArticleBerlin research centre to track shoppers' eyes
Rijk Zwaan's new 'retail experience' centre will be used to monitor shoppers' behaviour with eye-tracking glasses
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ArticleDole tops consumer engagement chart
Group named as the top-rated food brand for online consumer sentiment in a first-of-its-kind consumer analysis
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ArticleGrowers mull legal action over US grape glut
Exporters in Chile and Peru fear their situation has been hampered by less than scrupulous agents in the US market