All Marketing articles – Page 175
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ArticlePea industry launches young chef competition
Yes Peas! opens cooking competition for second year running with a new sponsor and category for secondary schoolchildren
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ArticleOppy's corporate culture recognised
Waterstone Human Capital has honoured the group for cultivating one of Canada’s most admired corporate cultures
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ArticleDole to employ VR in new campaign
Company preparing to step up marketing with virtual reality plantation experience at Fruit Logistica in Berlin.
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ArticleIceland in talks with Iceland after trademark row
Retailer to send high-level delegation to Iceland to resolve spat over claims company is ‘aggressively' protecting trademark
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ArticleWorldwide Pear Day on the horizon
USA Pears will host pop-up sampling events in key global markets on 3 December
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ArticleEntries open for Marketer of the Year Award 2017
Nominations for the sixth annual PMA-Produce Plus Marketer of the Year Award, recognising outstanding achievement in the marketing of fresh fruit, flowers and vegetables in Australia and New Zealand, are now open
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ArticleZespri SunGold wins over Aldi and M&S
Yellow kiwifruit brand has won best unprepared fruit at the Quality Food Awards 2016
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ArticleIfco gets food safety airtime
Group chief executive Wolfgang Orgeldinger will feature on global TV show Worldwide Business with Kathy Ireland
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ArticleAMT Fruit and Tesco celebrate Spanish citrus season
Tesco teams up with main citrus supplier to mark start of Spanish season with easy peeler give-aways at train stations
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ArticleChilean cherries top Singles Day sales
Premium offering proved to be a hit among Chinese consumers during the online shopping festival
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ArticleChiquita bananas recognised for sustainability
Employees and customers of Rewe vote Chiquita banana as one of Germany’s top-three most sustainable food products
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ArticleCN Seeds signs deal to market new range of chillis
Seed firm has partnered with Gourmet Genetics to launch and distribute a new range of cocktail tomatoes and chilli peppers
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AnalysisHow valuable are trade bodies to marketing?
As retailers shift to more direct relationships with suppliers, Nina Pullman asks: What is the marketing value of paying into a trade body?
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ArticleItalians launch Yello apple
New yellow apple distributed in Europe exclusively by VOG and VI.P Consortia has been unveiled at Interpoma
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ArticleJoly Red gets Singapore launch
Belgian cooperative BFV is making great strides in Asia, with a number of activities held this month in Singapore, India and China to promote Joly Red apples and Truval pears
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ArticlePink Lady America loses trademark appeal
Australian court upholds APAL’s rights over Chilean-grown Pink Lady sales in North America
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ArticleEasy peelers are the easy choice
Easy peelers are going from strength to strength, while oranges are still suffering from a lack of convenience
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ArticleHarnessing the power of big data
SanLucar to share its view on how to get the most out of new technologies at next week’s EU Fresh Info Forum in Rotterdam
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ArticleView the world as your market, suppliers urged
There is growing demand for British exports including in Germany, Spain and China, according to speakers at Food Matters Live
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ArticleFruit and veg is 'best way for retailers to boost public health'
A good-value fresh produce aisle is the best public health benefit a retailer can provide, a senior buyer at Tesco has said