All Marketing articles – Page 174
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ArticleMiss Chef innovates
Cooking apple brand Miss Chef aims to build on an encouraging first season with a dynamic new marketing campaign
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ArticleNufri shines spotlight on women in sport
Olympic champion weightlifter Lydia Valentín named patron of company’s new crowdfunding venture
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ArticleFLIA 2017 nominees revealed
Ten finalists are drawn from the Netherlands, France, Germany, Italy, Belgium and Poland
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ArticleMarlene launches Christmas gift
Italian group releases Christmas multipack including seven apple varieties
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ArticleRugby team renames to honour sponsorship
The Tonbridge Juddians Pink Ladies wore festive jumpers to match Pink Lady apple cosies before a recent home game
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ArticleUS cranberries head to India
The US Cranberry Marketing Committee has hosted education seminars in India to promote the superfruit
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ArticleAustralian cherries on show in Indonesia
Promotion builds demand for smaller sized cherries over the run into Christmas
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ArticlePerfection refreshes look
Perfection Fresh Australia has unveiled its new brand to unify its full produce range
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ArticleAreflh debates sector challenges
APO members of European assembly Areflh met last week to discuss the need to strengthen producer organisations and promote consumption to arrest declining sales
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ArticleBrainmarketing: see what shoppers really think
A groundbreaking method of analysis is being used to monitor consumer responses to fresh produce in supermarkets.
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ArticleVale of Evesham Asparagus wins PGI status
Regional asparagus has been awarded with Protected Geographical Indication status by the European Commission
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ArticleRipe opportunities in organic bananas
Post-Brexit exchange rates have pushed up prices, but the growing organics market is proving fruitful
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ArticlePGI products 'to be protected post-Brexit'
Protected name products will maintain European protection from imitations as long as the UK does the same for EU products
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ArticleNew app trades in surplus produce
A digital marketplace that helps distribute surplus produce to willing buyers will launch as an iOS app soon
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ArticleAll systems goji for new Italian berry
Already renowned as a superfood in its dried form, the goji berry could be about to enter the mainstream as a fresh product
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ArticleWoolies supplying carrots for Santa’s helpers
Australian retailer Woolworths has launched its Christmas-themed carrots for reindeers
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ArticleDole uses ice stunt to promote new range
A new range of frozen fruit from Dole was promoted in central London via giveaways and giant ice sculptures
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ArticleNisa launches Festive Five veg deal
Maris Piper, Brussels sprouts, carrots, parsnips and a Savoy cabbage are on sale at 39p each until January
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ArticleJapanese firm acquires UK freeze-dried foods producer
Nagatanien's acquisition of Kent-based Chaucer will help both companies expand their global reach and enter new markets
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VideoNorthern Ireland growers champion local produce
Vegetable and potato growers from Northern Ireland have created a video to show produce's journey to Christmas plates