All Marketing articles – Page 172
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Article
Trump tariff “would hurt US consumers”
With Super Bowl weekend fast approaching, avocados could become one of the casualties of souring Mexican-US relations
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Article
All Lemon moves to reassure markets
With production volumes back to normal, the association is keen to optimise its export options in 2017
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Article
Tesco rolls out wonky veg to Europe
Retailer’s Perfectly Imperfect range will be trialled in 50 central European stores using out of spec apples, potatoes and carrots
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Article
Primland celebrates 40 years
The French company this year marks 40 years of kiwifruit cultivation, but the same values of solidarity and organisation remain
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Article
Fruta Cloud’s packaging a hit for CNY
Innovative packaging of Chilean cherries has improved shelf-life and consumer experience
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Article
Morocco faces clementine crisis
The Moroccan minister of agriculture met with professionals from the sector last week to establish a plan to address the abnormally low price of clementines
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Article
Supermarket redesign will prioritise veg
A new trial run by Sainsbury’s and Oxford University will place veg options next to meat and reward vegetarian purchases
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Article
Chile ramps up blues campaign
Promotional activities target German and French consumers as volumes surge
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Article
Eosta launches Health Wonders
The Dutch organics specialist’s new nutrient-rich root range is focused on health, with pillbox-style packaging illustrating the point
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Article
European campaign comes to China
Freshness from Europe is presented in Beijing, showcasing the opportunities for fresh produce in the country
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Article
Fukushima to promote produce in Tokyo
The Fukushima prefectural government is promoting its produce in Tokyo supermarkets in a bid to restore consumer confidence
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Article
Dutch seaweed specialist launches ‘seaweed bacon’
Seamore follows up success of 'I Sea Pasta' with seaweed that masquerades as bacon and changes colour when fried
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Article
Price and choice drive grape sales
Consumers are spoilt for choice in the grape category, with volumes up substantially as retailers back the fruit
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Analysis
Opinion: Christmas giveaways devalue produce category
Christmas discounting and giveaways devalue produce during a peak sales period, writes consultant Andrew Ovens of Paradox Marketing
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Article
Australian produce shines in South Korea
Mangoes, dried fruit and nuts among the wares on display at Seoul event
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Article
USDA proposes organic order
Association is seeking comments on proposal to establish a new organic research, promotion, and information order
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Article
Waitrose launches new low-cal ready meals
Supermarket launches Love Life range for customers looking to cut the calories after Christmas blowout
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Article
Ayrshire Earlies in line for PGI status
Scottish new potato has been put forward for protected name status by Girvan Early Growers
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Article
UK and Denmark in ‘biggest-ever’ organic campaign
Joint campaign has won €10.4 million in EU funding with hopes of kickstarting major organic sales growth in the UK
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Article
The Knox story
Things have moved rapidly for Rijk Zwaan since the introduction of it's anti-pinking lettuce trait, Knox, in late 2015