All Marketing articles – Page 168
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Article
Berry supply eases after a tight few weeks
An abrupt end to the Chilean season and late start for Spain means supply has been tight in the berry business, as demand continues to grow
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Article
Melon shortage on the horizon
High prices on peppers have led Spanish growers to extend the season and delay the switchover to melon leading to potential gap
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Article
Coregeo’s Michelle Toft wins women in business award
Toft was presented with the PR and Marketing award at the annual Kent Women in Business Awards
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Article
Fresca Group signs avocado JV
New joint venture with Colombian avocado grower Cartama will build on ‘explosive consumption growth’ in avocados
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Article
How to find the next winning innovation
MD of Bedfordshire Growers Stephen Hedderly on how to find the next hot innovation and make it work commercially
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Article
Peru urged to up its game in China
More online sales and better marketing needed to halt slide in table grape prices
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Article
Zespri to feature on Greenery trucks
The Greenery chief executive Steven Martina reveals plan to put NZ kiwifruit company's brand on some of its trucks
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Analysis
Zespri at 20: where next for NZ kiwifruit?
Two decades since the launch of its iconic brand, the marketer considers opportunities ahead for the kiwifruit business
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Article
EU strawberry growers to forge closer ties
Three of Europe’s biggest berry producers are to improve collaboration on marketing and phytosanitary issues
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Article
Giant avo launches at Waitrose
Greencell has unveiled West Indian avocado variety Carla under 'Caribbean' brand at premium retailer
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Article
Oppy tops Canadian list once more
Canada's annual search for its best-managed companies has again led it to the Oppenheimer Group
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Article
New campaign for spring strawberries
British Summer Fruits is launching the Primavera Strawberry campaign to promote Spanish fruit and build excitement for UK season
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Article
First Jersey Royals arrive at Sainsbury’s
Retailer said it is the first to stock new season Jersey Royals, which will be sold loose in two south coast stores
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Article
Stonefruit bounces back after 2016
A poor northern hemisphere sales period saw the stonefruit category suffer a substantial decline last summer, but things are starting to look up again
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Article
Dole launches Go Berries!
Group's 'Snap-Rinse-Go' packaging allows US shoppers to snack healthily on-the-go
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Article
Growers optimistic for English strawberry season
British crop boosted by a good number of chill units over winter and is expected to find welcome buyers after Spanish supply issues
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Article
Zespri brand marks 20th anniversary
Kiwifruit marketer celebrates with week of festivities, as industry aims to double sales by 2025
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Article
A new approach for tomato branding
Slovakia's GreenCoop is aiming to build demand for quality, locally grown tomatoes in central European markets
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Article
You say tomato, I say tuna
New survey by Dole Packaged Foods Europe reveals some alarming figures about Brits' knowledge of fruit and vegetables
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Article
Ambitious FTAs are ‘more effective’
Modern trade deals have successfully boosted EU exports, imports and increased jobs, a new report has found