All Marketing articles – Page 167
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Article
China-focus for Chilean cherry exports
Chile’s cherry export season has finished with shipments up 13 per cent on the season prior
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Article
British asparagus gets Olympic backing
Olympic cycling medallist Becky James is new face of British asparagus, with growers calling for more support from retailers this season
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Article
Learn about Customer 4.0 at FPJ Live
Three prominent marketing and branding experts will lead a unique marketing masterclass, with business advice on getting ahead
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Article
Modi apples hit Aussie shelves early
Freshmax Australia’s red sweet apple is available at retailers earlier, and for longer, than ever before
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Article
Vanguard opens California office
Global fresh produce company Vanguard International has expanded its North American presence
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Article
Delta Agrar named as Rubens distributor
Serbian group joins other licensees working to to enhance Rubens apple reputation internationally
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Article
Hortifrut signs JV with Joy Wing Mau
First blueberries will be planted in early 2018 as companies seek to capitalise on booming Chinese demand
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Article
Campaign highlights health properties of prunes
UK initiative takes on a series of brand ambassadors to get the message across of prunes' health credentials
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Article
Health and quality key to frozen
BFFF chief executive says consumers' understanding of the health properties and quality of frozen are central to growth
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Article
Capespan in Joy Wing Mau JV
Venture aim to provide suppliers and customers with a "unique value proposition" for supply and distribution of fruit within Asia
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Article
Madrid swoons at Sweeki charm offensive
Month-long promotion for premium Italian kiwifruit brand in Madrid appears to be generating strong interest
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Article
Cali walnut campaign returns after 20-year hiatus
Commission hopes to further health-driven sales rises in Californian walnuts for which UK is now third-largest European market
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Article
Special report: The champagne of potatoes
Jersey Royal growers recognise the importance of holding onto their protected food name, but as the competition mounts they know the brand alone won’t carry them
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Article
Essex potato grower wins China retail listings
Fairfields Farm has signed two retail contracts in China and Hong Kong to supply its branded crisps
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Article
Kids’ food hub seeks produce partners
Produce brands or suppliers can sponsor a product category on kids food site Table of Delights and help shape healthy eating content
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Article
Premium European Kiwi hails successes
The campaign to promote European kiwifruit in the markets of Canada, the UAE and China has enjoyed significant results in its first 16 months including an increase in exports
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Article
Blackcurrants find favour in new sorbet
New sorbet from northern producer Beckleberry’s hopes to benefit from blackcurrants’ superfood reputation
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Analysis
Is eating ten a day really necessary?
Nutrition expert Geoff Webb advises caution when turning complex research into simple health recommendations
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Article
Dole continues Disney initiative
Timed with the theatrical release of Disney’s Beauty and the Beast,Dole fresh products will feature character-inspired packaging
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Article
Crop protection veteran joins Syngenta
Sue Hutchinson has joined Syngenta as marketing lead for vegetable seeds bringing 30 years experience in crop protection