All Marketing articles – Page 165
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ArticleChile airport campaign takes off
If successful, the trial promotion at Madrid’s Barajas airport could be extended to other major airports in Europe
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ArticleStrong finish for Northwest cherry season
With volumes expected to remain high throughout August, promotional activity will not ease up
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ArticleNZ ranks high for fresh consumption
Research by the 5+ A Day Charitable Trust found around 40 per cent of New Zealanders eat their five-a-day
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ArticleMangoes make emoji shortlist
Unicode Technical Committee set to announce final list of new characters in the last quarter of 2017
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ArticleAsia Special: China’s pear-fect potential
As demand for high-quality topfruit grows in China, Belgian and Dutch suppliers have established themselves in the market. But what opportunities does the market hold for British firms if access can be secured, asks Fred Searle
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AnalysisOpinion: Bridging the gap to consumers is vital
Even suppliers of commodity fresh produce items must work to understand consumer needs, writes Tunde Daczo
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ArticleBologna potato group attacks EU-Canada deal
Producers say CETA will open the door to 'agri-food piracy' once it comes into effect in late September
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ArticleMission debuts organic avo box
Mission Produce has launched its new packaging for organic avocados
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ArticleNutriKiwi boosts Australian investment
Increased sales support and new marketing materials help maximise trade over NZ kiwifruit season
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ArticleMorrisons pledges to ban ‘fake’ farm brands
Retailer makes British food commitment to coincide with today's Farm24 campaign and pledges to avoid fictitious farm branding
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ArticleBanana importer appoints new marketing agency
SH Pratt Group has hired 8848 Communications to run digital projects, PR and social media
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ArticleMetcash inks deal with China’s Suning Holdings
The Australian grocery wholesale has signed an MoU with the Chinese retail giant to supply Australian products to consumers in China
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ArticleSky’s the limit for Rockit Global
Rockit Global CEO Austin Mortimer discusses the New Zealand company’s global expansion plan and its goal of supplying healthy, guilt-free snacks in the form of miniature apples
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ArticleTesco launches new ‘Zilla Eggs’
An egg box of six small Hass avocados marketed as Zilla Eggs will go on sale this weekend alongside return of the Avozilla
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ArticleMexican food tops international cuisine survey
Traditional favourites tikka masala and margherita pizza are becoming less popular, according to a new survey into cuisine preferences
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ArticleSubway unveils new format built around fresh produce
Produce displays and a colour scheme inspired by vegetables are features of Subway’s new Fresh Forward outlets
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ArticleChile showcases lemons in Japan
Chile is seeking to position itself as the leading supplier of summer lemons to the Japanese market
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ArticleVirgin territory for Tenderstem
Brassica brand wins a place on new summer dining menu on Virgin Trains East Coast services leaving London at peak time
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ArticleNew label puts Spanish plums on the map
Growers in Spain’s biggest plum producing region, Extremadura, hope the initiative will boost consumption
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ArticlePret’s veggie fridges to stay until end of summer
Healthy fast food chain keeps meat-free units after successful initial trial