All Marketing articles – Page 16
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ArticleTaste research to set new standard for apples, says FruitMasters
Dutch cooperative FruitMasters has launched a new taste guide with the aim of standardising the apple assortment on shelves
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NewsJaffa refreshes brand identity as product range grows
New logo and brighter, bolder visuals to be applied across expanded product portfolio, and rolled out to all Tesco stores in the UK
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ArticleBetrimex secures coconut partnership with Jiangnan Market group
Vietnamese importer-exporter signs MoU with Jiangnan Market Imported Fruit Chamber of Commerce
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ArticleAsiafruit Indonesia edition out now
Exclusive interviews with outgoing WAC president Todd Fryhover and Foodhall’s head of fresh merchandise, Agus Lawi, plus features on Indonesia, apples, grapes, citrus and more
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ArticleTrade comes together at Summit in Chile
Joint Fruit Logistica and Asia Fruit Logistica business meet-up in Santiago on 22 October provides engaging content and networking opportunities
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NewsKissabel returns with new-season campaigns across US and Europe
Worldwide Fruit’s commercial director Hannah McIlfatrick describes apple range as “unique” and “truly different”
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ArticleEl Ciruelo debuts new slogan
Campaign invites consumers and customers to take better care of themselves
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ArticleProduce Plus Spring out now
MOYA winner Kristie Emerson discusses Quke O’Qlock campaign, sustainability gets the spotlight, plus category features on avocados and salads
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NewsDaniel Sauvaitre elected president of Interfel
At the elective General Assembly held on 24 September, Daniel Sauvaitre was appointed president of Interfel alongside vice-president Christian Berthe
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ArticleBlue Whale says Candine ready to pack
The first Candine apples of the season are ready for packing, according to Blue Whale’s Mehdi Benaissia, who says the variety is perfect for the Asian market
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NewsAustralian association pitches apples as ‘guilt-free’ snack
New campaign called No Snackgrets wants more consumers to see apples as a healthy product to eat between meals
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NewsFyffes research highlights pineapple storage failings
More than 80 per cent of consumers fail to store pineapples correctly, eating them later than is optimal, the group finds
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AdvertorialNew Zealand on show at Asia Fruit Logistica
The New Zealand fresh produce industry showcased its expansive, high quality offering in Hong Kong on 4-6 September
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ArticleRCEP deepens trade relations between China and Asean countries
Trade of agricultural products including fresh fruits has steadily increased since the agreement in 2022
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ArticleDriscoll’s marks UK brand launch with ‘Devoted to Delicious’ campaign
Driscoll’s officially launches its brand in UK retail sector following acquisition of Berry Gardens Limited in 2022
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NewsDel Monte recognised as Humankind 100 Company once more
Global fresh produce company earns spot on the 2024 Humankind 100 list for its significant and positive impact on critical areas
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ArticleInterfel brings Olympic spirit to Fruit Attraction
Under the theme “Olympicnic”, the French association to offer games, tastings and showcookings at the fair
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ArticleMigo kicks off new pear season with consumer drive
Migo is the crunchy, sweet pear that can be eaten anywhere, according to EFC, which has multiple tastings and brand awareness efforts in store for the new campaign
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NewsLehmann Natur truck drives awareness of Demeter organic brand
The German organic specialist says it plans to roll out new educational projects in partnership with leading food retailers
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NewsFreshfel calls for strong European promotional policy
Association and its interbranch members urge for a strong promotion policy and other instruments, backed by a ”substantial budget” to stimulate fresh fruit and vegetable consumption