All Marketing articles – Page 16
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ArticleNutrano launches Farm Patch seedless lemon prepacks
New prepack offer follows strong consumer interest in seedless lemons
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ArticleRockit fired up for record season
Rockit forecasts its biggest harvest yet this season as the producer plans year-round New Zealand supply for its global markets
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ArticleTrio of top athletes recruited for new California Prunes campaign
European social media campaign to feature champion swimmer, diver and volleyball player
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ArticleVersatility and convenience behind Belgian cucumber rise
In Belgium, consumption of cucumbers has nearly doubled over the last 15 years, and cooperative BelOrta says a whole new market is opening up for snacking and added convenience
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ArticleOrsero springs into action with avocado and baby mango packs
Italian company targets Easter holiday sales period with new range of brightly designed, limited-edition gift packs
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ArticleUK lifts tariff on California prune juice
UK import tariff on prune juice suspended after lobbying by UK trade and California Prune Board
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ArticleNew quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
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ArticleAwdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
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ArticleAsiafruit Fresh Produce India edition out now
Special event issue provides an in-depth look at the Indian market, plus Fresh Focus South African Table Grapes 2024 inside
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ArticleBlue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
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ArticleGlobal Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
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NewsBig plans for seedless lemons in South Africa
The ultimate aim is to ensure that the retail shelves around the world are stocking seedless lemons
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NewsRockit launches Ramadan campaign
As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
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ArticleZespri RubyRed to hit million tray milestone this season
Zespri’s red kiwifruit offering will be shipped to predominantly Asian markets including Korea, Malaysia and Hong Kong for the first time
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ArticleWaitrose welcomes back RedPop as availability increases
With the help of supplier Vog and importer Worldwide Fruit, the retailers says it sees good potential for the variety to boost apple sales
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ArticleRedPop returns to shake up apple category
With around 8,500 tonnes available this season and plenty more on the way, the small and sweet Italian apple has already made a big impression on the international market
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NewsHazera-developed radish wins Dutch award
AH Snack Vegetable Radish Mix named as one of the products of the year in the Dutch Consumer Election
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NewsTwenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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ArticleBoosting fruit consumption key for Indonesia
Asia Fruit Logistica’s Jakarta Business Meet-Up highlights opportunities and challenges to building Indonesia’s fruit consumption
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand