All Marketing articles – Page 159
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Driscoll’s brand rollout a success
The #BerryTogether campaign launched earlier this year has resonated with consumers in the US
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Swedish retailer unveils Halloween produce range
Zombie head cauliflower and witches fingers among frightening new produce range at Sweden's ICA
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Special report: Snacking goes nuts
Global demand for nuts continues to grow, driven in the UK by the healthy snacking trend, but negative press coverage in the sugar debate presents a challenge for the dried fruit sector
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Shoppers warm to the taste of fresh produce
Health is still a key driver of fresh produce consumption, but don't focus on that alone, writes Kantar's Chris Cowan
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Lotatoes win at New Zealand Food Awards
Potato offering from T&G fends off four other food innovations to win MPI prize
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Jersey stems the tide
Squeezed by tight margins, Jersey’s fresh produce sector has contracted in recent years, but Tenderstem is one product reversing the decline. Fred Searle meets local grower Richard Le Cornu to find out more
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Amazon Fresh lists northern retailer Booths
Booths joins Morrisons and Whole Foods as latest major retail listing at online giant’s grocery retail service
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Salad bar scheme hits landmark
In just seven years the programme has given salad bars to more than 5,000 schools
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Washington apples star in their own show
Production process, new varieties and apple-inspired dishes all covered in television programme
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WA brand launches retail campaign
Genuinely Southern Forests has built itself into a well-recognised brand in Perth in just four years
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Pear Bureau Northwest in comms hire
Neil Ferguson will look to boost online presence and spread the healthy eating message
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Malaysian exports to hit Rm700m
Malaysia’s exports of fresh fruit are on track to increase to more than Rm700m (US$165.9m) this year
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Kanzi growers at heart of campaign
The new Kanzi campaign will stress the importance of the ‘tender loving care’ taken by the apple’s growers in guaranteeing the highest quality
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Cuties prominent in healthy snack study
The 2017 Brand Love Study in the US sees the mandarin come in at number 13 on the list of top 50 parent-preferred brands
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Piñata pledges pineapple funds to RFDS
Flying doctors service to benefit from sales in selected stores over October
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Camposol introduces new berry brand
New line aims to highlight company’s commitment to its consumers, the environment and grower communities
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Brands break new territory
Added-value promotions, online retail and charitable work are increasingly important to the best apple brands and club varieties
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Growers count cost of spring frost
Panic subsides as retailers show support for larger fruit sizes but growers still face most complicated topfruit season in recent years
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CN Seeds gains rights for coriander variety
Vegetable seed breeder said Cruiser coriander variety has 20 per cent higher yields and up to three days extra shelf life
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Aussie food start-ups to get boost
The first round of the Australian Chobani Food Incubator is open to start-ups looking to scale their food business