All Marketing articles – Page 158
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ArticleHoly Moly shakes up avocado NPD
New gourmet dip claims to be the UK’s first ‘pre smashed avocado’ and has debuted in several premium retailers
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ArticleRockit scoops export award
Apple grower-marketer Rockit Global won the ExportNZ Hawke’s Bay ASB Exporter of the Year Award
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ArticleMunch’n brand grows in Asia
Marketing campaign reaches over 800,000 people in Japan, while Hong Kong also shows promise
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ArticleCMA CGM unveils new image
Shipping group launches its 'new ambition through a new slogan, a new visual identity and new graphic identity'
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ArticleKalettes launches digital campaign
New digital marketing strategy in the southeast region of the US looks to generate more brand awareness
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ArticleAussies tapping into aged-care market in Asia
Western Australian business Fresh Produce Alliance has received A$200,000 to develop products for Asia
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ArticleReady Pac tucks into meal kit market
Company looking to tap into US$8.3bn fresh prepared meals category with launch of new Fresh Prep'd range
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ArticleFreshfel: "Greater cooperation required"
Message coming out of the Association's AGM is that policy makers and the fruit and vegetable sector need to work together more
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ArticleAlibaba signs MoU with Driscoll’s
Leading Chinese e-tailer Alibaba has formed a strategic partnership to bring Driscoll's berries to Chinese consumers
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ArticleOrganics 'needs year-round campaign'
The issue of marketing and how to capitalise on growing demand was a key feature at a Soil Association event this week
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ArticleDole Go Berries! to get the blues
Popular 'Snap-Rinse-Go' to expand into blueberries after landing the United Fresh Best Packaging Innovation Award
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ArticleCampaign looks to put peas on plates
Great British Pea Week will be focusing its attention on school dinners as it looks to improve kids' health
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VideoFruitnet speaks to BBC World about avocados
Mike Knowles discusses recent dramatic growth in the global avocado market on Talking Business with Aaron Heslehurst
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AnalysisWhy have avocados become so popular?
Fruitnet was invited to answer that question this week on the BBC show Talking Business with Aaron Heslehurst
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ArticleMDS open for more member companies
Produce grad scheme is looking for more member companies as it unveils expansion plans and new training format
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ArticleM&S launches laser label avos
Mack has supplied M&S with its first laser labeled avocados in a move that will reduce packaging and cut the carbon footprint
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ArticleRooting for convenience
Carrot and parsnip growers are looking to tap into modern consumer trends to help grow a mature category
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ArticleSpecial report: Going Dutch
From premium brands to direct supply contracts to retailers, businesses in the Netherlands are preparing for a new era of trading relationships with the UK. Nina Pullman went to visit
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ArticleFlower week celebrates best of British
Annual celebration features a series of designs from five of the nation's top florists
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ArticleSay it with sunflowers
Waitrose uses father son sunflower grower team to promote Father’s Day and the start of British Flowers Week