All Marketing articles – Page 155
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Battaglio boosting demand with new identity
Italian importer says it wants to capitalise on recent growing interest in fresh fruit and veg among consumers and retailers
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CPM Retail rebrands to Soloberry
Move by AG Thames subsidiaries will bring berry activities under one brand as Soloberry business goes from strength to strength
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Zespri wins award for growth strategy
Kiwifruit marketer recognised at Deloitte Top 200 Awards in New Zealand for its strong growth strategy
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California prunes in the limelight
The fruit’s nutritional clout and versatility as a high-end ingredient is fuelling a resurgence in UK sales
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Chile ramps up blues promotions
The CBC’s UK campaign will promote blueberries as the perfect sharing food and health snack
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Costa Rica pins hopes on China's pineapple intake
Pineapple suppliers in Costa Rica have increased production in anticipation of major consumption growth in China
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Rainier Fruit looks for Wholesome Heroes
New campaign builds on fruit company’s “Wholesome to the Core” philosophy
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Love Beets promotes new range
Beetroot brand showcased new flavours and convenience format for marinated beets at the Amsterdam Produce Show
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Eurotunnel rebrands to Getlink
New name marks entry into new era of infrastructure as UK gears up to exit European Union
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Nick Marston takes the reins at British Summer Fruits
Former head of Berry Gardens takes over from Laurence Olins who retires from the produce industry this week
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PinKids unveils Despicable Me 3 packaging tie-up
New packaging for kids apple brand features collectible stickers with characters from animated film franchise
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Chile pinpoints European potential
Asoex says there are still growth opportunities for blueberries, grapes and apples as well as organics
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Fresh produce companies ‘are part of a food culture’
Suppliers will increasingly become part of a wider food culture by offering inspiration and staying ahead of new trends
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Amazon can 'treat whole food category as a loss leader'
Amazon founder Jeff Bezos’ history of selling at a loss to inflict pain on competitors could spark major price war in food retail
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PMA A-NZ welcomes new directors
Produce marketing association PMA A-NZ appoints two new directors to its board at recent AGM
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Spanish pear PDO expands its horizons
Rincón de Soto Pears seeking new export markets as production rises
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Dole develops first in-store app
Fresh produce giant aims to make healthy eating easier, more accessible and more fun
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Beautiful landmark for RSA campaign
South African fruit growers celebrate a decade of UK promotion
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London chocolatier launches prune and gin truffle
Award-winning chef Paul A Young showcases California Prunes in latest creation promoting the fruit
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Kalettes to pop up in London
Branded vegetable will be centre stage in pop-up shop in London's trendy Hoxton in early December