All Marketing articles – Page 154
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ArticleDracula blood oranges to hit US shelves
Australian exporter Pinnacle Fresh hopes to grow trade with branded offering over Halloween period
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ArticleDurian McFlurry lands in Malaysia
McDonald’s has added fresh durian to its dessert menu in Malaysia
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ArticleMarketing win for Zespri Japan
Putting kiwifruit at the centre of a national marketing campaign has scored Zespri’s Kanako Inomata the New Zealand Kiwifruit Industry Innovation Trophy
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ArticleFresh cut flourishes as exotics enter
The prepared fruit market continues to grow, driven by healthy eating, the addition of exotics and a trend for seasonal ranging
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ArticleMunday resigns from English Apples and Pears
Steven Munday steps down as chief executive of English Apples and Pears just one year after replacing industry veteran Adrian Barlow
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ArticleFree fruit in offices ‘would boost productivity’
Employers should offer fruit instead of sweet snacks in meetings to help encourage healthy eating and productivity, trade body finds
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ArticleMango season kicking off with #200daysofmangoes
Craig Perring, marketing manager at Hort Innovation, details this year’s Australian mangoes marketing campaign
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ArticleEclipse draws the eyes of marketers
Fresh produce companies have marked a solar eclipse in the US with a series of creative tweets
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ArticleBrits want more veg when eating out
Survey finds growing demand for veg in menus as Peas Please campaign launches new resources for foodservice sector
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ArticlePaul's berry world
As BerryWorld works to raise awareness for its new brand, MD Paul Cole tells us of his optimism for the future
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ArticleForest Feast launches 'Baked Not Fried' nut mixes
Kestrel Foods adds five new baked products to Forest Feast brand range to capitalise on growing demand for nut snacks
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ArticleMission Produce launches Minis
New offering provides consumers with 8-10 single-serve avocados in easy-to-carry bag
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ArticleFree toys drive kids’ food choices
New study confirms that free toys have powerful impact on children’s food choices, regardless of meal content
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ArticleNew look for Pink Lady
Revamped graphics and brand identity to be unveiled at Asia Fruit Logistica
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ArticleWorld of opportunity for berries
BerryWorld has launched in Australia, entering into a joint venture with Piñata Farms
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ArticleBob Dylan drives Northwest cherry sales
Chinese e-tailer Fruitday promotes Northwest cherries with Bob Dylan-themed packaging and sees sales increase almost 40 per cent
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ArticleRK Growers building sales to Asia
Italian fresh produce marketer sees strong growth trend in the region following the opening of its new office in Hong Kong
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ArticleMastronardi in Golden Fresh Farms deal
Agreement aims to bring Mastronardi’s Sunset brand produce to more consumers throughout the US
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ArticleFresh produce is ‘star performer’ in organics
Sales of organic fresh produce were up by 7.4 per cent over the last year, with fruit, tomatoes and salad performing strongly
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ArticleTango hits South African shelves
The long wait for the appearance of the new mandarin Tango in the country's supermarkets is over