All Marketing articles – Page 146
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Grower brings baby kale to Greece
Salad producer Vezyroglou Farm is first to grow the baby leaf in the country, looking to tap into growing demand for superfoods
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Chile hails success of Chinese cherry campaign
With exports set to double within the next five years, promotional activities will underpin sector’s future profitability
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Driscoll's extends blackberry campaign
Successful harvesting of glasshouse blackberries in Northern Europe helps extend blackberry season into spring, summer, and autumn
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"Bomb shelter" micro-greens on sale in Waitrose
Growing Underground is selling two salad leaf ranges at the retailer and are setting their sights on new underground sites
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EU apricot yield to fall by nearly a quarter
European producers are forecasting lower yields this year, after demand failed to meet 2017's record supply
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Consumers urged to 'Show Us Your Jaffas'
Citrus brand heads off on national tour of Tesco stores, offering samplings and prizes to the public
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Dutch still life wins Pink Lady award
German photographer's shot takes Apple a Day category at the annual Pink Lady Food Photographer of the Year award
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Chiquita unveils new-look European campaign
The marketer’s latest multi-channel campaign will be tailored to different markets
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RSA optimistic ahead of new US citrus campaign
SCSA heralds positive outlook as outgoing chairman Johan Mouton is replaced by Boet Mouton
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'Tennis ball' fruit tubes taking off in Europe
Spanish start-up Fru&tube is helping Europeans eat healthier with snackable fruit, but they are yet to make it to the UK
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Local for local
Shoppers are hungry for very local produce, sometimes dubbed “hyperlocal”, but can retailers integrate those demands into their supply chain
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British asparagus on track despite delays
Newly protected Vale of Evesham asparagus was loaded onto a steam train to mark the start of the British season
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Super Foods Peru ramps up UK campaign
Promotional activities highlighted healthy and distinctive qualities of Peruvian ingredients
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Tenderstem boom continues
Despite some challenging growing conditions, the brassica brand’s upward trajectory shows no signs of abating and 2018 will see a strong focus on digital marketing
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West Pak offers Avo-Opportunities
Avocado grower-shipper redesigns its online presence as part of company-wide campaign
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Apprentice star to launch healthy meal deliveries
‘Equals Health’ will deliver nutritious meals to individuals, schools and businesses, with entrepreneur spotting gap in the meal prep market
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Greenvale backs Love British Food
Potato supplier signs up to support event celebrating British food as a way of putting its growers in the spotlight
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Jazz apples now more popular than Cox
Club variety overtakes Cox to become UK’s fifth best-selling apple following brand refresh
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Morrisons charity strawberries return
Promotional packs of British strawberries will help the retailer reach £8million target by 2020
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New salad range reducing waste
Steve's Leaves latest offering is grown outside on a farm with 10 per cent given to wildlife and biodiversity