All Marketing articles – Page 143
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ICA picks up best kid's campaign award
The Swedish retailer's Halloween inspired campaign came first in the London Produce Show's marketing prize
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Great British Pea Week set to return
Event gears up for third edition in July, with whole industry encouraged to play their part in helping boost sales
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Growers to launch nationwide organic carrot campaign
A new growers association aims to get Brits eating more organic carrots with a big marketing push, FPJ can reveal
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SCSA rolls out summer campaign
Sweet Summer Sweepstakes consumer promo launched to coincide with peak South African season
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San Miguel enters JV with La Calera
Alliance will enable both companies to strengthen their Southern Hemisphere fruit offer for the North American market
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World Avocado Month to launch
World Avocado Organisation looks to capitalise on growing demand for the fruit in a number of markets around the world
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Jazz counts down to seventh anniversary
The apple’s arrival in Japan is officially registered with the Japan Anniversary Association
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World Cup lures marketers
Fresh produce marketers are keen to link their products to the excitement and drama of the upcoming World Cup, not least in Belgium and France
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Chiquita steps up EU and US campaigns
European marketing continues as company also launches new alphabet stickers for consumers to collect in the US
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Asfertglobal scores with Champions promotion
Two lucky winners of prize draw taken to the final of the UEFA Champions League
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NZ Jazz apples land in UK
One of Britain's fastest growing apple varieties is going on tour, appearing on the BBC, to promote their availability
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Eosta wins royal prize
Dutch group recognised for sustainable entrepreneurship as it lands King William I prize
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Morrisons outsells big four rivals on royal weekend
Supermarkets cashed in £415 million in 24 hours ahead of Prince Harry's wedding
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Plant & Food in triple KiwiNet chance
Three Plant & Food Research innovations and scientists are amongst the finalists for the KiwiNet Research Commercialisation Awards
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White asparagus uncovered
A new report put together by Rabobank looks at the production of white asparagus in the Netherlands
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IG introduces Diva to India
The sweet apple variety is available from April to August and aimed at meeting a demand for exotic fruit
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Partnership encourages healthy snacking
Collaboration between California Giant, Duda, Envy, and Good Foods aims to encourage healthier dips and snacking options
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Bravo secures Sam Kerr as ambassador
The Western Australian apple brand will be supported by soccer star Samantha Kerr
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Dole's summer campaign is incredible
Fresh produce giant launches healthy summer campaign themed to Disney Pixar's Incredibles 2
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Bigbucks to arrive in a Flash
Bigbucks, the full-red Gala causing a stir in South Africa, has a new name