All Marketing articles – Page 142
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ArticleGreenvale to sponsor two ‘tattie runs’
Contestants will race with nets of potatoes over their shoulders in races in Edinburgh and Perth
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ArticleAva Berries steps up summer marketing drive
Angus Soft Fruits organises sampling of Ava berry varieties at this year’s Royal Highland Show
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ArticleBerryWorld, Dole and Montosa scoop awards
Mastronardi and Greenyard also among the winners at this year's coveted Superior Taste Awards in Belgium
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ArticleTrucco debuts TruStar limes
US importer said it hopes the year-round programme will translate into strong sales in-store
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ArticleFyffes recognised for Fairtrade dedication
Group receives CLAC award for commitment to Fairtrade practices in the banana sector
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ArticleUS widens RSA citrus access
Citrus from previously excluded areas of South Africa is on the brink of being admitted to the US
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ArticleBrazil brings taste of sunshine to London
Visitors to the Taste of London festival had the chance to sample a variety of the country’s fruits
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VideoChina: consumers want 'quality and health'
Ng Kok Hwee of kiwifruit marketer Zespri explains how a new marketing campaign is focusing on building the brand’s value
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ArticleNew CEO for Hort Innovation
The Australian rural research and development corporation has appointed a new leader, taking office in September
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ArticleAustralian industries join to push exports
The Australian horticulture sector is banding together with other primary industries to promote exports to China
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VideoChina berry market 'could outgrow US'
Video: Jae Chun of Driscoll’s Asia Pacific talks about the challenge of bringing better-tasting fruit to Chinese consumers
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ArticleFirst Cornish spuds on sale with new campaign
Potato suppliers Branston is delivering Cornish new potatoes to local Tesco stores after a difficult planting season
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ArticleChile citrus marketing campaign underway
UK and Japan are the focus of the Chilean Citrus Committee’s promotions this year
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ArticleSpanish union calls for national stonefruit brand
Asaja-Murcia says creation of national brand would galvanise Spain’s offer and boost access to new markets
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ArticleFrozen Tenderstem lands innovation award
Consumers recognise brassica brand for NPD excellence at British Frozen Food Federation Awards
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ArticlePeru launches World Cup promotion
Figures show a 27.5 per cent rise in Peruvian exports to Russia between January and March
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ArticleJazz apples making comeback in India
T&G Global resumes shipment of branded apple via its import partner Yupaa following a hiatus of six years
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ArticleMarlene apples go big in Malta
New trompe-l'œil design expected to turn heads as Italian apple brand continues to roll out its restyled identity across Europe
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Article'Huge opportunity' in free-from market
Carolyn Hudson of England Marketing says suppliers should seize the chance to gain a bigger slice of the pie
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ArticlePlaying to win
With the World Cup in Russia now just days away, Fred Searle and Tom Joyce look at the opportunities and pitfalls in sports-based marketing of fresh produce