All Marketing articles – Page 140
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Chilean cherry growers put emphasis on quality
Quality and consistency the key to a successful future in China, says director of Chilean Cherry Committee
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Chiquita targets mums and millennials
New London-focused marketing campaign sees the famous yellow branding adorning buses and taxi cabs
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Oppy celebrates 160th anniversary
Vancouver-based fresh produce group eyes future innovations such as digital shopping and sustainability
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Rijk Zwaan melons under the spotlight
Seed company to launch European campaign to promote Piel de Sapo varieties
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The Greenery launches Summer Fruit Festival
Online campaign aims to connect with younger consumers by offering them fresh, seasonal and tuneful inspiration
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Chilean fruit makes online debut in India
For the first time ever, Chilean kiwifruit will be promoted and sold via Indian e-commerce platform BigBasket
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Capespan launches Outspan Gems
Group launches new dedicated soft citrus brand to capitalise on global growth in production and consumption
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Fruits central to new Carrefour brand
The French retail giant has announced the launch of its premium food range in Brazil under the name Sabor & Qualidade
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Anecoop says it with…watermelons
Company’s innovative heart-shaped watermelons will soon be on sale in the UK
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Greater US access will take time
New deal mooted for South African citrus in the US could be quite some way off
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Jupiter shines bright
Jupiter Marketing has grown rapidly since moving into grape production in Greece, India and Chile. Managing director Mark Tweddle talks about the marketer’s new international ventures
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Pop-up planned for Pea Week
‘Pea Place’ café will feature pea-based delicacies and a live stream of the harvest as Great British Pea Week returns for third year
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UK boom for RSA apple exports
Shipments of the fruit are up 20 per cent this year as Beautiful Country, Beautiful Fruit campaign runs across channels
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Peruvian deal supports US avo demand
Avocado farms in Peru have partnered with California-based marketer Index Fresh to fulfil US demand
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Coregeo chief marketer takes APAL job
Michelle Evans appointed head of group marketing by Pink Lady brand owner Apple and Pear Australia Limited
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Last stop for Freshness from Europe
Project's appearance at Fancy Food in New York marks its final exhibition after three years of activities outside Europe
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First sea shipment of Peruvian avos heads for India
Camet Trading is running joint promotions with importers to familiarise Indian consumers with avocados
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Door opens new chapter with 800ha target
Recent addition of tomato supplier Mondial to Prominent sales operation brings cooperative closer to its goal for 2020
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Italians love island of organic produce
Canova's Almaverde Bio market stall concept is apparently winning over supermarket shoppers throughout Italy
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Grapa pushes early Arra varieties
Arra range of table grapes will be on show at upcoming open days in California