All Marketing articles – Page 137
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ArticleChina’s increasing appetite for avocado
The Chilean avocado industry has seen success exporting avocados to China as the product gains popularity
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ArticleUSDA invests in agri-industry
US Department of Agriculture announces US$102.7m investment to expand markets for specialty crops
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ArticleChiquita goes pink for cancer
Throughout October 200m Chiquita bananas will don pink ribbon labels to raise awareness of breast cancer
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ArticleLove British Food commemorates NHS support
New Love British Food/NHS logo recognises caterers support for UK produce as health service celebrates its 70th anniversary
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ArticleFyffes celebrates landmark birthday
Banana giant is marking its 130-year anniversary this September
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ArticleSugar & Spice and all things nice
Giumarra to market new proprietary persimmon variety from mid-October
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ArticleEmco Cal unveils new strawberry duo
The company has high hopes for the Florida Brilliance and Florida Beauty varieties
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VideoIndonesian brand ready to begin banana exports
Asia Fruit Logistica: Halo, which is owned by Jakarta-based Aksara Agri, set to start commercial programme in November
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ArticleLotatoes wins TVNZ–NZ Marketing Award
Another accolade for T&G Global’s marketing team for its work on hot potato
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ArticlePortuguese produce gaining ground in Germany
Germany set to become the third biggest market for Portuguese fruit and veg by the end of 2018
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ArticleCosur rebrands as Battaglio Argentina
Italian-owned firm has become a major exporter of apples and pears, as well as a key importer of bananas and pineapples
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ArticleMission launches Size Minded programme
Merchandising campaign offers retailers a 'strategic tool' to develop the avocado category
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ArticleEyes on Modì following blind taste test
Activation from Freshmax challenges current methods of fresh produce marketing
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ArticleBerry growers unite in Asian venture
Continuity of supply the key to unlocking potential in new markets, says European Berry Growers
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ArticleAustralian Bananas launch new campaign
The popular Australia campaign is back with a new spin promoting healthy living
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VideoRockit founder turns attention to cherries
Asia Fruit Logistica: Phil Alison wants to develop a brand presence for Cherri International, focusing on direct marketing to Asia
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VideoChinese consumers 'excited’ about fresh produce
Asia Fruit Logistica: Jerry Clode of Resonance says opportunities for brands are plentiful, but careful planning is needed
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ArticleOmnifresh targets Asian apple market
New venture, which represents 20 per cent of Italy's apple production, could expand to other product categories in future
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ArticleColombia joins World Avocado Organization
The world's fourth-biggest avocado producer has joined the international group dedicated to increasing consumption of the fruit
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ArticleTenderstem teams up with Meera Sodha
Chef creates Tenderstem-based recipes as part of marketing campaign encouraging consumers to be adventurous with the brassica