All Marketing articles – Page 136
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ArticleChao Niu Guo brand enters China
The next-level cool fruit is a new Chinese-focused brand offering from New Zealand’s Avanza avocados
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ArticleNZ Avocado launches season in Thailand
Popularity of the fruit is increasing in the South-East Asian nation, where health is becoming a growing focus
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ArticleThe Berry That Cares comes of age
As the new brand reaches its first anniversary, Camposol CEO Jorge Ramírez reflects on a year of growth
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ArticleTrops scoops prize for mango campaign
Málaga-based cooperative has organised various promotional activities in support of the Spanish mangoes
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ArticleCosta ad banned over avocado snipe
Radio advert encouraged consumers to ditch avocados in favour of bacon rolls and egg muffins
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ArticleAmbrosia volumes bounce back
Italian producers limbering up for the start of the 2018/19 campaign expect a bigger crop and good sizes
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ArticleCosmic Crisp blasts off
Apple's consumer launch in the US driven by IP and commercialisation specialist Proprietary Variety Management
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ArticleSol Group empowers through Fairtrade
Melon leader looks to grow awareness of the impact of Fairtrade on local production communities
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ArticleKronen celebrates 40th anniversary
Machinery specialist hosts in-house exhibition, awards ceremony and anniversary gala
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ArticleCoveris Rigid switches to old brand name
Rigid packaging specialist changes its name to Paccor following its sale to Lindsay Goldberg on 31 July
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ArticleAvo industry toasts new Michelin Guide
WAO supports Michelin Star Revelation Great Britain and Ireland with launch of Europe's first avocado beer
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ArticleChelan Fresh in salad bar donation
Topfruit and stonefruit leader teams with Fuel Up to Play 60 to provide salad/breakfast bars to 15 schools
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ArticlePink Lady launches Aussie holiday comp at M&S
Promotion will be available on M&S four-packs with a seven-night trip to Melbourne compete with orchard tour up for grabs
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ArticleVachamon Awards boost imports
A new fresh produce prize is up for grabs in Asia: Thailand’s Vachamon launches its own awards to help grow import market
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ArticleAgricoper extends grape season to half a year
Investment in new varieties has enabled leading exporter Agricoper to supply the fruit from early July to mid-December
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ArticleVog bolsters sales and marketing team
Three new appointments will enhance the apple company's commercial operation, including its club varieties programme
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ArticleGem avos take social media approach
Westfalia Fruit is targeting consumers through social media ‘influencers’ after joining forces with Coregeo to market new gourmet avocado brand
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ArticleDel Monte joins with Rene Produce
Joint venture will see Mexican-grown tomatoes, among other products, marketed to US and Canadian consumers
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ArticleNew advertising campaign for CA grapes
Series highlights links between grapes and a healthy heart, brain, and colon
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ArticlePink Lady set for "great harvest"
Representative group APLE predicts 9 per cent increase in volumes this season