All Marketing articles – Page 136
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Chiquita partners with Snapchat
Banana giant has fun with consumers ahead of World Banana Day on 17 April
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Record response for Global Berry Congress
Total of 580 people from 50 countries join 37 exhibitors and 50 speakers for 'hugely positive' berry industry event
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Value chain vision
Arend Schot, head EAME vegetable seeds at Syngenta, offers the latest on the products the company is pushing for 2019
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Sweet smell of success
Neil Hansford of Air Products talks to Fruitnet about the benefits of using aromas to brand products
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South African Young Chef of the Year crowned
Westminster Kingsway College talent Nikoleta Theofylaktidou wins South African chefs competition
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Colour holds the key
Rijk Zwaan is working to add more colour to fresh produce displays in a bid to drive sales of healthier items
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'More room for health claims in berries'
Sector needs to move beyond talking about antioxidants and highlight benefits for cardiovascular system and gut health, says Medicinal Chef
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Capturing new consumers key to berry growth
Finding new commercial channels will help boost berry demand, Global Berry Congress hears
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Perpetual activity fuels new brand
Long seedless cucumbers and sweet bell peppers grown under the Perpetual Vegetable Co. brand are available from Oppy
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Summer start for Sol Group
Group will produce and market Arizona and Southern California-grown melons
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Ecuador tackles productivity challenge
Agriculture Minister Xavier Lazo Guerrero outlines the government’s plans to future proof the country’s banana industry
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Stemilt Growers releases Appelicious
US supplier joins forces with Indian chocolatier on cookbook, with launch event hosted by IG International in Mumbai
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Driscoll's sues former UC Davis scientist
Berry marketer accuses California Berry Cultivars and founder Douglas Shaw of using Driscoll's strawberries in its breeding
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Hailstorm Heroes campaign returns
South Australian apples turn back to promotional campaign after unfortunate season of adverse weather
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Freshmax positions Modi as a masterpiece
Australian-grown fruit hits the domestic market, with an upscaled marketing programme and exports on the cards
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High hopes for Sicilian oranges
Potential for Sicilian blood oranges in Chinese market hindered by high transit costs and limited supply
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Lidl's football deal to focus on fresh
Retailer's Italian arm renews marketing partnership with national squad ahead of new campaign featuring fruit and vegetables
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Australian vegetable exports grow
Asian markets demand more fresh Australian vegetables with carrots making up over one-third in value
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Eucofel sets out plan of action
The association set out its agenda and goals for the coming year at AGM in Warsaw
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Andy Macdonald to step down as Coregeo MD
Head of Pink Lady and Tenderstem marketer to hand over reins after helping to create the two biggest brands in UK fresh produce