All Marketing articles – Page 133
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Making fruit fashionable
The seventh annual Australian mango Mess-tival featured a new summer collaboration
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South Africans establish ‘Fruit Desk’
Recent international and local developments in South Africa will bring new challenges
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Novo Fruit Packers recognised
Capespan-owned group lands prestigious award for its water supply project
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Royal approval for 'true cost' pineapple
The 'true cost' of a Nature & More pineapple was revealed by Queen Máxima of the Netherlands
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USDA unveils export programme
In a bid to increase US opportunities, a series of trade missions have been planned for 2019
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J Miles Reiter returns to Driscoll's CEO role
Kevin Murphy will step down at the end of 2018, berry marketer confirms, following three years as chief executive
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Strawberry growers thank consumers
Following tampering incidents earlier this year, Queensland strawberry growers thank shoppers for showing faith in their products
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USA Pears hones in on Indian market
Aim to raise health awareness among Indian consumers with its #PearwithHealth campaign
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Besana underlines China market potential
Italian nuts and dried fruit supplier sees good opportunities to develop products for the retail business in Asia
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Seasonal Berries rebranded as Love Fresh Berries
Soft-fruit campaign switches name after research suggests shoppers still associate it with British and summer fruit
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Wonky houmous producer launches seasonal flavour
ChicP unveils UK’s first garlic-free houmous made with rescued veg, with 10 per cent of pricetag to be donated to sustainable food charity
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Marketer of the Year: add your name to the honour roll
If you or someone you know has shown excellence in fresh fruit, vegetable or floral marketing over this past year then it’s time to earn due recognition
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Lack of promotion limits easy peeler potential
The UK citrus market may be enjoying steady sales growth but Rob Cullum of Pacific Produce says the category is crying out for more investment in marketing to boost consumption
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Jaffa nets new sporting deal
Partnership sees fruit brand sponsor England Netball to help build sport at both grassroots and elite level
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Zespri tops Deloitte list
Kiwifruit marketer wins the Company of the Year Award at Deloitte's Top 200 ceremony
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Major award for Ceres grower
Pieter Graaff, a leading grower from the Ceres region, is named as South Africa’s farmer of the year
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"Plant-based diets not seen as masculine"
Panel at Food Matters Live say gender differences play role in British diet with men more reluctant to go veggie
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20 years and counting
Summer Citrus from South Africa is marking 20 years of providing fresh citrus to the US market.
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Eosta lands sustainability award
Organic leader Eosta is handed a major sustainability business prize in Vienna
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USA Pears ready for World Pear Day
Consumers will be able to taste US-grown pears via pop-up events in more than 24 countries on 1 December