All Marketing articles – Page 133
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ArticleBrand reboot for California Prunes
New brand seeks to move prunes away from occasional food choice to daily purchase
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ArticleSun World appoints North American import panel
Panel of licensees to import and market proprietary grapes in the US and Canada
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ArticleZespri sets SunGold expansion target
The kiwifruit marketer has opened a new office in Bologna and plans to double SunGold production in Italy
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ArticleMOYA finalists announced
Premier marketing award for Australasian fresh produce and floral industries attracts strong field of entries
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ArticleColes to sell ‘ugly’ produce
Australian retailer announces new programme to reduce food waste
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ArticleAnecoop unveils 2019 Bouquet watermelon campaign
The group expects to market around 150,000 tonnes of the fruit this season
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ArticleSinclair’s label journey
After years of development, the story of Sinclair’s fully certified compostable fresh produce labelling solution can now be told
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ArticleRetail push for Kalei launch
With new branding, APAL aims to build consumer momentum around the branded variety
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ArticleEarly start for traditional strawberry season
Love Fresh Berries unveiled a giant strawberry yesterday to kick off the British growing season
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ArticleNCGM aims to put British flowers on show
Consumers will be encouraged to buy British and back the industry during British Flowers Week
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ArticleHuelva kids say yes to berries
Cuna de Platero’s Fresayunando campaign continues to teach local children about nutrition and exercise
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ArticleEurope poised for avocado growth
Production in Portugal, Greece and Italy is on the rise as growers look to exploit the avocado boom
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ArticleNew brand identity for GBF
New Zealand-based Golden Bay Fruits has a new brand identity highlighting its apples’ unique taste to Asian consumers
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ArticleHurdles in Chinese avocado market
Chinese importer said drop in avocado price positive for consumers who are still mostly unfamiliar with the fruit
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ArticleTesco halves avocado price for May
Ready to eat avocados feature in new range of offers to celebrate Tesco's centenary
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ArticleAustralian grapes grow in Korea
Export volumes of Australian table grapes have nearly quadrupled to Korea following tariff-free access
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ArticleCauli calling: A classic veg reinvented
Comment: FPJ's US correspondent Amy Cross looks at how Americans have embraced the diversity of cauliflower
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ArticleFlorette launches Sweet Crispy mix
New line will be backed by multi-channel marketing campaign featuring head-to-head 'rap battle' with Classic Crispy
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ArticleZespri celebrates 20 healthy years in China
Promotions focused on health benefits of kiwifruit continue to drive sales in Asian nation for single-desk marketer
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ArticlePoToyto Story: Albert Bartlett backs new film
Potato grower Albert Bartlett is launching a new on-pack promotion to celebrate the launch of Toy Story 4