All Marketing articles – Page 132
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ArticleNew marketing plan for Australian apples
APAL and Hort Innovation to form expert panel to oversee development and implementation of new strategy
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ArticleDori kiwifruit grows in Asia
The new yellow kiwifruit variety from Dori Consortium Europe has already seen demand surpass supply
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ArticleAustralian stonefruit ready for retail
New export programme aims to build market share for Australian stonefruit in China
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ArticleItaly's Minguzzi joins Origine Group
Emilia-Romagna supplier becomes latest company to join the export-focused strategic alliance
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ArticleZespri engages celebrity ambassador
Chinese actress, Wang Luodan, came onboard as Zespri’s ambassador in China for promotions in 2018
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ArticleNaranjas de Valencia hails Aldi deal
Discounter says decision to stock the label in its Valencia stores reflects its commitment to local sourcing
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ArticleSoil Association in organic marketing push
Certification body launches new marketing materials and urges producers to sign up to its revamped veg box finder
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ArticleSoloberry's haskap success
Soft fruit specialist makes breakthrough in bid to bring haskap berries to European market
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ArticleOut Now: Best in Fresh 2019
New special publication by Fruchthandel Magazine presents the fresh produce industry's leading brands and innovations
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ArticleHigh expectations for NH Kissabel campaign
Producers are reporting good quality for the 2018/19 harvest in Europe and the US
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ArticleChile opens European campaign at El Corte Inglés
Frutas de Chile kicks of European marketing campaign with in-store activities at leading Spanish retailer
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ArticleA technology, a trend and an idea
PMA A-NZ's Hannah Rivett provides a snapshot of where the Australasian fresh produce industry may be headed
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ArticleFlorette wishes shoppers a Merry Crispy
Brand’s Crispy bagged salad range will feature Christmas-themed packaging and money-off vouchers over festive period
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ArticleFinger Lime production grows
Australia is set to welcome the new Zings brand as local production increases
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ArticleSun World reports strong sales growth
Increased brand recognition in international markets helps lift sales
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ArticleChile launches Brazilian cherry blitz
This is Chile’s third campaign in Brazil as it seeks greater market diversification for its cherry offer
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ArticleMission launches Big Game promo
Avocado specialist gears up for next year's Superbowl with Emeralds in the End Zone marketing drive
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ArticleKalettes return with new look and branding
Branded brassica gets a facelift and new identity, together with a promotional tie-up with the Women's Institute
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ArticleCGA outlines citrus issues
The realities of growth in citrus production in South Africa are starting to sink in
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ArticleFreshmax gets NZ cherry harvest underway
Early-season Lani variety set to be with customers in Asia this week