All Marketing articles – Page 129
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ArticleTony Fissette retires from T&G Global
After 45 years at the company Fissette will step down to retire, handing over to Steve Maxwell
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ArticleSoloberry launches berry brands in Europe
Soloberry Farms and Berry Basics marques aimed at building recognition for the supplier and making most of product with visual imperfections
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ArticleBimi launches raw juice in Spain
Premium brassica brand looks to propel health trend in Spain with new vitamin-rich cold pressed fruit and veg juice
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ArticleOzblu expands in North America
Joint venture accelerates Northern Hemisphere strategy to help satisfy consumer demand
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ArticleCape Produce to market hot-house persimmons
The newly-formed company will exclusively market two New Zealand persimmon brands this season
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ArticlePotato varieties registered in Vietnam
The Rosagold and Markies varieties of potato offer higher yields and a better-quality product to growers
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ArticlePutting veg front and centre
As the Veg Power ad prepares to hit TV screens, Michael Barker catches up with campaign ambassador Hugh Fearnley-Whittingstall to hear why he chose to get involved
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ArticleJaffa to sponsor canoeing world cup
Easy peeler continues to promote sports and healthy lifestyles through latest partnership with British Canoeing
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ArticleCosmic Crisp set for US$10m marketing campaign
The proprietary apple variety is expected to produce some 5m cartons of fruit out of Washington by 2022
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ArticleConsumer success for Kissabel
Red, orange and pink-fleshed apples impressed customers across Germany, the UK, Italy and Switzerland
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ArticleCN Seeds launches new look
The British seed and research company has unveiled a new logo and website ahead of Fruit Logistica
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ArticleKnox fits in with RZ's sustainability goals
Rijk Zwaan is focusing on 'innovating for sustainability' at Fruit Logistica, and will showcase a number of new Knox lettuce varieties
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ArticleJaguar achieves Fairtrade orange aim
Dutch fresh produce group partners with Agroland in Egypt to offer Fairtrade oranges year-round
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ArticleTaking the food waste fight to Europe
Nature's Pride partners with Apeel Sciences as it looks to bring avocados with double the edible shelf life to European households
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ArticleAustralian mangoes promoted in Korea
1,200 guests enjoyed a taste of Australian summer at an Australia Day-eve event held in Seoul
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ArticlePink Lady promotes healthy living
The Pink Lady apple was highly visible at the recent Dubai Marathon, as regional brand manager LucaZara embraces healthy associations
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ArticleTomra CEO lands global accolade
Stefan Ranstrand has been handed a European business leadership award
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ArticlePink Lady lowers harvest estimate
Major apple brand now expects 20,000 tonnes less than previously forecast but says it has enjoyed promising start to marketing year
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ArticlePromising outlook for Argentine lemons
Industry predicts a good balance between supply and demand in 2019
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ArticleCamposol shows it cares
CEO Jorge Ramírez tells Fruitnet why the company wants to build an emotional connection with consumers