All Marketing articles – Page 126
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WAC announces trade promo spend
US$8.4m fund allocated to the Washington Apple Commission to relieve tariff loss and increased yields
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France takes action over kiwifruit fraud
Mislabelled Italian product at the centre of major investigation conducted by consumer protection officials
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Chiquita partners with Snapchat
Banana giant has fun with consumers ahead of World Banana Day on 17 April
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Record response for Global Berry Congress
Total of 580 people from 50 countries join 37 exhibitors and 50 speakers for 'hugely positive' berry industry event
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Value chain vision
Arend Schot, head EAME vegetable seeds at Syngenta, offers the latest on the products the company is pushing for 2019
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Sweet smell of success
Neil Hansford of Air Products talks to Fruitnet about the benefits of using aromas to brand products
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South African Young Chef of the Year crowned
Westminster Kingsway College talent Nikoleta Theofylaktidou wins South African chefs competition
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Colour holds the key
Rijk Zwaan is working to add more colour to fresh produce displays in a bid to drive sales of healthier items
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'More room for health claims in berries'
Sector needs to move beyond talking about antioxidants and highlight benefits for cardiovascular system and gut health, says Medicinal Chef
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Capturing new consumers key to berry growth
Finding new commercial channels will help boost berry demand, Global Berry Congress hears
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Perpetual activity fuels new brand
Long seedless cucumbers and sweet bell peppers grown under the Perpetual Vegetable Co. brand are available from Oppy
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Summer start for Sol Group
Group will produce and market Arizona and Southern California-grown melons
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Ecuador tackles productivity challenge
Agriculture Minister Xavier Lazo Guerrero outlines the government’s plans to future proof the country’s banana industry
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Stemilt Growers releases Appelicious
US supplier joins forces with Indian chocolatier on cookbook, with launch event hosted by IG International in Mumbai
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Driscoll's sues former UC Davis scientist
Berry marketer accuses California Berry Cultivars and founder Douglas Shaw of using Driscoll's strawberries in its breeding
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Hailstorm Heroes campaign returns
South Australian apples turn back to promotional campaign after unfortunate season of adverse weather
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Freshmax positions Modi as a masterpiece
Australian-grown fruit hits the domestic market, with an upscaled marketing programme and exports on the cards
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High hopes for Sicilian oranges
Potential for Sicilian blood oranges in Chinese market hindered by high transit costs and limited supply
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Lidl's football deal to focus on fresh
Retailer's Italian arm renews marketing partnership with national squad ahead of new campaign featuring fruit and vegetables
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Australian vegetable exports grow
Asian markets demand more fresh Australian vegetables with carrots making up over one-third in value