All Marketing articles – Page 125
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ArticleTech top of industry agenda
In her State of the Industry speech at PMA, Cathy Burns highlighted how technology, robotics and e-commerce will shape the future
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ArticleNew Adora tomato alliance formed
Verdita will oversee the production and marketing of the Marmande tomato developed by HM Clause
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ArticleArgentina celebrates Blueberry Week
Now in its second year, the Argentine Blueberry Committee’s campaign aims to raise domestic consumption
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ArticleDole launches new brand visual
The company says it hopes to connect consumers more thoughtfully with its nature-inspired evolution
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ArticleSeald Sweet goes vintage with labelling
Leading citrus supplier goes back to its roots with packaging for its Florida-grown oranges and tangerines
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ArticleFresh addition to Eat Me range
Nature's Pride adds new fresh kits, Mango Passion Fruit Mousse and Mango Salsa
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ArticleCoregeo appoints PR and social media manager
Kyla Flynn joins Pink Lady and Tenderstem brand marketer from social media agency MCG as Coregeo looks to boost its brands' digital clout
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ArticleMiss Chiquita inducted into hall of fame
The brand's iconic mascot has been awarded just before announcing it will reveal a new look
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ArticleLargest grape volume to date for Sun World
The Californian company will be promoting late-season varieties to move its record crop
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ArticleNew player in the snacking segment
Rijk Zwaan's One-bite mini cucumber can "rival traditional snacks"
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ArticleITV veg ads ‘will inspire, not focus on health’
Veg Power TV adverts will move away from health message and aim to make children excited to eat fresh produce, says Food Foundation's Joe Ralling
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ArticleNew campaign for Pom Wonderful
‘Worry less’ is the premise for the company’s multi-million-dollar national marketing campaign
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ArticleSunkist welcomes communications director
The California-based citrus marketing cooperative has a new head for their marketing team
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ArticleGolden Bay Fruit boosts imports in Thailand
Leading New Zealand fruit company introduces new varieties to major Thai wholesalers
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ArticleCuties teams with Disney Parks
Clementine brand becomes the official citrus of Walt Disney World and Disneyland resorts
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ArticleITV teams up with Veg Power for new ad campaign
The campaign aims to inspire a more positive attitude to vegetables, particularly among children
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ArticleA taste of France in Dubai
French exporters travelled to the UAE last week to highlight the quality of French fruit and vegetables at WOP Dubai and at an evening tasting event
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ArticleFyffes lands branding award
Company honoured with the Brand Legacy lifetime achievement title at Checkout National FMCG Awards
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ArticleInterpoma aiming to spread the love
Positive message at heart of the biannual apple industry fair in Bolzano as event places new emphasis on enjoyment
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ArticleChao Niu Guo brand enters China
The next-level cool fruit is a new Chinese-focused brand offering from New Zealand’s Avanza avocados