All Marketing articles – Page 125
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ArticleMission sharpens brand identity
Major avocado packer-marketer refreshes brand with new website and voice to promote advanced network
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ArticleFyffes backs PurpleStride event
Fresh produce giant donated more than 2,500 bananas to participants walking to end pancreatic cancer
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ArticleChile patiently awaits quality kiwifruit
New harvesting parameters set this season for better quality supply in terms of flavour and storage potential
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ArticleAmbrosia performs well in export markets
Stronger demand noted in Germany, Asia and the Middle East for club variety grown in Piedmont and South Tyrol
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ArticleMOYA entries close in two weeks
Deadline draws near for 2019 PMA A-NZ Produce Plus Marketer of the Year Award
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VideoVideo: the rise of year-round blueberries
In little more than a decade, marketing efforts have seen blueberry exports from the Southern Hemisphere boom
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ArticleChefs back British watercress campaign
Eight-course meal designed to show off the versatility of watercress was a hit with influencers at London's Grace Hall
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ArticleEngland expects
With a new research hub and a university partnership under its belt, England Marketing is aiming to take market research to a new level
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ArticleFeijoa season kicks off
New Zealand feijoa benefits promoted for sweet or savoury consumption this Autumn
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ArticleIndonesia tastes Australian grapes
Promotional tasting events held across Indonesia in line with increased volumes due to new varieties
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ArticleNew home for Zespri
Phase one of redevelopment complete, with staff moving into three-level head office
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ArticleThe shifting sands of equity
Freshmax Group's Matthew Crouch examines the value of brand equity in the fresh produce industry
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ArticleChina Fruit Logistica postpones to 2020
China’s premier fresh produce trade fair promises to come back stronger next year
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ArticleThai produce on show during Thai Week
New initiative backed by Thai government to promote Thai produce and cooking saw British chefs learn how to master Thai ingredients
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ArticleChiquita speeds up search for new banana
New CEO Carlos Lopez Flores talks exclusively to Eurofruit about fighting disease, faster logistics and finding a new variety
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ArticleSpanish citrus ambassadors named
Four pillars of Valencia’s citrus sector recognised at ceremony organised by journalist Francisco Seva
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ArticleAHDB Potatoes welcomes new board members
Sector board has three new additions, with experience in potatoes and food and drink more generally
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ArticleUS ambassador ushers in Sweet Potato Week
Visit to New Covent Garden celebrates vegetable’s sales success and launches campaign focused on product’s nutritional value
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ArticlePink Lady gets sporty in UAE
The Pink Lady apple brand was on display during the Special Olympics World Summer Games in Abu Dhabi, following its recent tie-in with the Dubai Marathon