All Marketing articles – Page 123
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Article‘Europe can reach US avo volumes in eight years,' says WAO
World Avocado Organization predicts that by 2027 European volume will match consumption in US, where almost 1.1m tonnes were sold last year
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ArticleBrand reboot for California Prunes
New brand seeks to move prunes away from occasional food choice to daily purchase
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ArticleSun World appoints North American import panel
Panel of licensees to import and market proprietary grapes in the US and Canada
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ArticleZespri sets SunGold expansion target
The kiwifruit marketer has opened a new office in Bologna and plans to double SunGold production in Italy
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ArticleMOYA finalists announced
Premier marketing award for Australasian fresh produce and floral industries attracts strong field of entries
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ArticleColes to sell ‘ugly’ produce
Australian retailer announces new programme to reduce food waste
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ArticleAnecoop unveils 2019 Bouquet watermelon campaign
The group expects to market around 150,000 tonnes of the fruit this season
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ArticleSinclair’s label journey
After years of development, the story of Sinclair’s fully certified compostable fresh produce labelling solution can now be told
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ArticleRetail push for Kalei launch
With new branding, APAL aims to build consumer momentum around the branded variety
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ArticleEarly start for traditional strawberry season
Love Fresh Berries unveiled a giant strawberry yesterday to kick off the British growing season
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ArticleNCGM aims to put British flowers on show
Consumers will be encouraged to buy British and back the industry during British Flowers Week
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ArticleHuelva kids say yes to berries
Cuna de Platero’s Fresayunando campaign continues to teach local children about nutrition and exercise
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ArticleEurope poised for avocado growth
Production in Portugal, Greece and Italy is on the rise as growers look to exploit the avocado boom
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ArticleNew brand identity for GBF
New Zealand-based Golden Bay Fruits has a new brand identity highlighting its apples’ unique taste to Asian consumers
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ArticleHurdles in Chinese avocado market
Chinese importer said drop in avocado price positive for consumers who are still mostly unfamiliar with the fruit
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ArticleTesco halves avocado price for May
Ready to eat avocados feature in new range of offers to celebrate Tesco's centenary
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ArticleAustralian grapes grow in Korea
Export volumes of Australian table grapes have nearly quadrupled to Korea following tariff-free access
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ArticleCauli calling: A classic veg reinvented
Comment: FPJ's US correspondent Amy Cross looks at how Americans have embraced the diversity of cauliflower
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ArticleFlorette launches Sweet Crispy mix
New line will be backed by multi-channel marketing campaign featuring head-to-head 'rap battle' with Classic Crispy
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ArticleZespri celebrates 20 healthy years in China
Promotions focused on health benefits of kiwifruit continue to drive sales in Asian nation for single-desk marketer