All Marketing articles – Page 122
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PBNW expects “lower but solid” crop in 2019/20
Organic pear production expected to rise 20 per cent to 1.76m cartons, making up 10 per cent of the total crop
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Natural Goodness launched in Malaysia
Some of Europe’s top apple producers came to Malaysia to bring Natural Goodness to the country
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Tesco wins fresh produce gong at FPC Fresh Awards
“Re-energised” retailer lands Fresh Produce Business of the Year at London ceremony
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NextGen Fruit Group launched
New rebrand of Under 40s Fruit Growers announces plans to go global and grow its membership base
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Grape breeders form new alliance
The Breeders’ Alliance will tighten controls on illegal plantings worldwide
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Oppy's Sun World opportunity
The group is to market Sun World proprietary grapes of multiple origins
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Water meal: Watercress on the royal menu
Trump's state banquet at Buckingham Palace was marked with a local menu featuring British watercress and asparagus
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More and more buyers head to Berlin
Fruit Logistica's importance to buyers and decision-makers in the fresh fruit and vegetable business remains as great as ever
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Dutoit Group backs club varieties
Club varieties play an important role in the search for greater profitability
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New berry range 'better than chocolate'
Joint venture partners Mastronardi and BerryWorld are aiming to wow the trade with their rebranded fresh berry offer
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A taste of branding
Legendary chef Pierre Koffmann is fronting a new brand aiming to help chefs make the best decisions with their produce
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"Laser labelling is on the up"
Barcelona based tech company Macsa ID report increased demand for laser coding in fresh produce
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Tenderstem launches new spice blend
Brassica brand develops Taj Mahal-inspired mix with Rooted Spices to inspire consumers to be more adventurous with the vegetable
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Bert Barmans set to leave Zespri
New Zealand kiwifruit company's general manager for Europe is stepping down as general manager after 19 years with the group
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T&G Global launches Jazz Snackers in Asia
New Zealand apple exporter is bringing a new range of snack-sized apples to key markets in Asia
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European apple growers target Malaysia
Some of Europe’s leading apple producers visit the South East Asian nation to launch their ‘Natural Goodness’ campaign
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New book highlights rise of RSA grape industry
The South African table grape business is expanding rapidly with it being one of the leaders in planting trade-marked varieties
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Branding changes the fresh produce game
It would appear that success in fresh produce marketing requires more than just good quality and smooth logistics
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Fresón de Palos campaign a slam dunk
The company’s NBA-themed campaign wins international marketing prize
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Mr Apple spreads Mother's Day joy
New Zealand company promotes brand with new mascot at 7-Fresh stores