All Marketing articles – Page 116
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ArticleThe Brook appoints customer experience manager
Coryll Holland will oversee the way vegan ready meal brand is presented to trade and consumers on packaging, online and at various events
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AnalysisIs China's avocado boom slowing?
Mexican avocado exporters are targeting Europe this season, as demand in China for their expanding production begins to wane
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ArticleAvocado adverts target Italian audience
Battaglio's new prime-time television campaign designed to tap into growing demand for the fruit in Italy
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ArticleChiquita banana labels turn pink again
Company renews support for Breast Cancer Awareness as its iconic Miss Chiquita character marks her 75th birthday
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ArticleMission aims for avo interaction
Group teams up with businesses to promote hands-on learning at Ventura College
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ArticleUS-India JV eyes blueberry boom
India’s INI Farms and US-based berry grower-marketer Munger Farms join forces to develop the blueberry category in India
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ArticleRaisins South Africa launches UK campaign
Marketing body aims to highlight benefits to health, workers and environment of buying raisins from the country
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ArticleKroger goes all-in on Apeel
Collaboration helps advance retailer's Zero Hunger, Zero Waste social impact initiative in the US
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ArticlePink Lady gears up for sponsored gig
Concert by pop artist Self Esteem at Liverpool Central Library is first musical event of apple brand’s new lifestyle campaign
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ArticleMarketing change for Californian grapes
California Table Grape Commission hires a new marketing director to help expand retail demand
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ArticleBelgian Conference builds in Brazil
Assisted by VLAM, Belgian auctions BFV and BelOrta are building recognition for the Conference pear in Brazil, including at PMA Fresh Connections
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ArticleFirst EU-wide fruit and veg campaign launched
The €4.8m promotion will run for three years in six countries and feature 11 products
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ArticleNew campaigns for Vanguard
Vanguard International Group has launched two new marketing campaigns for two arms of its business
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ArticleEAP becomes British Apples & Pears
Industry body rebrands to reflect full extent of apple and pear production and to maximise export opportunities
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VideoMr Apple builds its brand
Grower-packer-exporter supports "strong" sales campaign with an array of marketing activations
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ArticleNobility joins Europe's raspberry ranks
New variety developed by Plant Sciences will be sold under The Greenery's premium label Sweet & Sunny
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Article‘Not all bananas are the same,’ says Fyffes
Irish banana giant’s new ‘Power of the Blue Label’ marketing campaign lists five reasons why shoppers should choose Fyffes
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ArticleRiverford launches provocative new ad campaign
Organic veg box supplier aims to disrupt with multichannel campaign highlighting potential negative impacts of food choices
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ArticleOutsourcing your (marketing) life
Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group's Matthew Crouch
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ArticleStill going strong
Despite a raft of challenges, the quality and taste of Apples from Grójec have helped maintain good sales and price levels