All Marketing articles – Page 112
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ArticleColombians get a taste for French apples
Interfel is running its second marketing campaign for French apples in the Andean nation
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AnalysisRoot veg are star attractions in winter
Kantar's consumer insight director explores shoppers' continued interest in root veg, especially during the winter months
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ArticleAPAL takes charge of Pink Lady in US and Mexico
Australian group handed master licence in North America to direct marketing activities for trademarked apple
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ArticleEU campaign raising awareness
The EU Fruit campaign is completing its first round of activities in Greece, Germany and Poland, with the aim of building awareness of the quality and safety of European fresh produce
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ArticleNZ blueberries hoping for record season
Return of an Olympic ambassador has New Zealand’s blueberry industry aiming to break last year’s record consumption rate
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ArticleCrunch time for Spanish Kakis
Spanish Persimon is ramping up its marketing campaign as production of one of Valencia’s most emblematic fruits soars. Maura Maxwell reports
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ArticlePBNW plugs World Pear Day
US marketing body Pear Bureau Northwest is promoting World Pear Day with a new online video
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ArticleVersatile prunes cash in on vegan boom
The rise in plant-based diets has created a new opening for the humble prune, says the California Prune Board
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ArticleZespri to commercialise red kiwifruit
Limited releases of Zespri Red will hit selected retailers in New Zealand and Asia in 2020 and 2021
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ArticleFreshfel Europe presents priorities
Organisation urges policy makers to increase support for the fresh fruit and vegetable sector
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ArticleChiquita launches new sticker range
Group collaborates with Spanish artist Ricardo Cavolo to introduce a new limited-edition range of stickers
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ArticleCIV heralds new "improved" Fuji apple
Marketed to producers as San-CIV, FucIV51 is said to offer better, more uniform colour and resistance to sunburn
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ArticleChinese tour for Australian citrus
A group of citrus growers from New South Wales is on its way to China as part of a study tour aimed at developing market entry strategies
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ArticleMake your mark with MOYA
PMA Australia-New Zealand and Produce Plus Magazine are again celebrating marketing excellence with the ninth annual Marketer of the Year Award.
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ArticleSanLucar enters Italian market
Spanish group expands its presence in Europe with the formation of SanLucar Italia
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ArticleRSA pomegranates bounce back
After a drought-hit 2018 season South African pomegranate producers achieved record volumes, helping satisfy growing global demand. Ed Leahy reports
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ArticlePMA A-NZ announces new directors
Craig Taylor, Andrew Common, and Ilango Surendran will join the organisation’s board of directors
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ArticleQV Foods rebrands as AH Worth
AH Worth CEO Duncan Worth speaks to Ed Leahy about his company’s rebranding as it sheds its old name, QV Foods
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ArticleMcCain backs 'grow your own spud' scheme
AHDB's Grow Your Own Potatoes project distributed thousands of growing kits to 10,000 primary schools last year
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ArticleGolden opportunity for kiwifruit down under
For Jingold, Australia is emerging as one of the most important overseas destinations for its branded kiwifruit