All Marketing articles – Page 108
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5+ A Day campaign targets breakfast
Almost half of all New Zealand breakfasts don’t include fresh fruit or vegetables
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Raisins South Africa targets UK export boost
Industry looks to promote high agronomy standards and product quality as its competes with Turkey and California for market share
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NMB rebrands for International Women's Day
It will pay tribute to the contribution of women in the mango industry by changing name to National WOmango Board
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Mexican avocados market for March Madness
Avocados From Mexico and Mission Foods launch a joint promotion for a US college basketball tournament
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Oppy management recognised
Fresh produce group is selected as one of Canada’s Best Managed companies for the 19th consecutive time
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New campaign shows support for Italian produce
Women’s group highlights quality and safety of Italian-grown fruit and veg as coronavirus takes its toll on sector
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Prevar and AIGN extend agreement
The two have worked together to protect and commercialise a number of new Prevar apple and pear varieties
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Mash Direct in Peter Rabbit 2 tie-up
Northern Irish supplier teams up with Sony Pictures for on-pack competition ahead of the launch of Peter Rabbit 2 movie
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Apeam reaffirms commitment to US
Association emphasised the benefits of free trade and highlighted advances made in boosting its export offer
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Pook’s Thai-flyer
Fred Searle speaks to Kanokporn Holtsch of Pook about winning the Fruit Logistica Innovation Award for her coconut snacks, landing investment on Germany’s Dragon’s Den and cracking the German market
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New website showcases best of Ecuador’s offer
The gastronomic tool aims to promote the country’s agri-food exports by featuring them in well-known recipes
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Fresh & naked to feature Peter Rabbit
Popular character will feature on pack promotions for fresh & naked, after it teamed up with Sony ahead of Peter Rabbit 2
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Chiquita picks banana sticker winners
Chiquita announces 14 winners of its global banana-sticker-design competition 'Fuel the Fun'
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Sweetest Batch blackberries hit shelves
Driscoll’s rounds out Premium Flavor Collection with the launch of limited edition Sweetest Batch Blackberries
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Health campaign hits Brussels
Freshfel Europe and Aprifel introduce the Follow me to be Healthy with Europe campaign to students and young professionals
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SATI postpones China promotion
Trading conditions in China are not currently conducive to proceeding with the first South African table grape campaign
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García Ballester embarks on Asian joint venture
The company hopes to shake up the Asian citrus market with its new alliance with Harvest Season
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Farmind sets sights beyond Japan
Capital alliance agreement with Gulf Japan Food Fund and Mizuho Capital Partners set to enable Farmind’s global expansion
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Zespri officially opens head office
Completed complex to act as a platform for kiwifruit marketer’s next phase of growth
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Chile pegs coronavirus losses at US$100m
Port congestion, low demand and a shortage of store workers and delivery drivers take toll on demand