All Marketing articles – Page 104
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Article
Driscoll's targets Mother's Day
Group's employee-based mothering community aims to bring encouragement to berry families in the US
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Article
CSO Italy’s marketing success
European Art of Taste marketing campaign achieves important results during first year
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Article
JWM moves to support women’s volleyball
Joy Wing Mau partners with China’s national women’s volleyball team to supply players with fresh produce
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Podcasts
Fruitbox: Fruit and veg must be fresher and faster
If you won't innovate, then get out of the produce business, says Nature's Pride founder and former CEO Shawn Harris
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Article
Sunkist launches virtual talk show
'When Life Gives You Lemons' series in Canada will feature special guests, citrus recipes and at-home activities
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Article
Katicich added to Oppy offering
Oppy brings leading cherry brands and new exciting addition to consumers this season
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Article
Marketing boost to help shift potato stocks
AHDB to expand its marketing activities on potatoes as new research shows stocks mount following foodservice shutdown
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Article
Hort Innovation launches new marketing campaign
Approach aims to invigorate consumer purchasing habits for fruit, vegetables and nuts during and post Covid-19
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Article
Dutch campaign helps to boost morale
Industry body calls on everyone in the supply chain to do their bit in championing the health value of fresh fruit and veg
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Article
Pear tips offered to consumers
Pear Bureau Northwest responds to shifting retail environment with pear storage and ripening advice
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Article
Chiquita launches new interactive stickers
Leading banana company partners with global music streaming platform, Spotify, to share curated playlists
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Article
Hochfeld Intl announces new China JV
UK-based firm Hochfeld International will "significantly increase" sales of seedless grapes to China following deal with packer Zhuang 'an
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Article
Branston's Spud Squad livens up lockdown
Potato supplier takes its team of potato-promoting superheroes online after coronavirus wipes out summer event programme
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Article
Ambrosia closes "positive campaign"
A constant supply of high quality fruit helped secure good returns for growers
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Article
Driscoll's thinks Berry Big
Group introduces limited volumes of Berry Big Strawberries, just in time for National Strawberry Month.
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Article
MOYA entries close this week
Deadline draws near for 2020 PMA A-NZ Produce Plus Marketer of the Year Award
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Article
Bouquet watermelon campaign kicks off
Wide-reaching marketing campaign will celebrate the “irreplaceable character of rural Spain”
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Article
Providing detailed information is key, says VIP
Italian apple marketer unveils new corporate website, offering customers an "immediate and practical" online reference
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Article
Covid-19 changes brand landscape
Marketing expert Matthew Crouch examines the pandemic’s impact on fresh produce brands