All Marketing articles – Page 104
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ArticleStonefruit promo off to strong start
Promotional activity for the 2019/20 stonefruit campaign in the UK makes a positive start
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ArticleChiquita backs world record runner
Group supplied Melvin Nyairo with supplies ahead of his world record half-marathon run in Toronto
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ArticleDracula delivers for Pinnacle Fresh
Themed promotions over Halloween help Australian marketer build its citrus brand in the US
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ArticleAmerica’s avocado love affair
HAB’s Emiliano Escobedo explains how consumer marketing has helped make avocados America's favourite fruit.
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ArticleAustralian pears exported to Thailand
Goulburn River Gold and Rico branded pears make up inaugural shipment to Asian nation
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ArticleSanLucar launches icy promotion
Citrus and persimmon packs aimed at children will feature characters from Disney’s Frozen 2
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ArticleAustralian pears gauge Indonesia
Australia’s pear industry has tested the waters in Indonesia with an export marketing pilot
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ArticleFyffes up for marketing award
Fit squad initiative is shortlisted for IMC European marketing prize
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ArticleTake five and tell us how you feel…
Fruitnet is inviting everyone in the fresh produce business to say what they think about the future of the industry
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ArticleCandine set for expansion
Cultivation of the bright red apple variety is due to expand in France and Italy, with negotiations also underway in other producing countries
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ArticleSignificant investment pays dividends in Peru
Acquisition, expansion and the creation of a total quality management team helps Vanguard Peru to improve operations
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ArticleUGPBAN stresses commitment to agroecology
Bananas from Guadeloupe and Martinique will highlight their environmental focus at this week’s Fruit Attraction show in the Spanish capital
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ArticleNew season Novablue apples reach China
Blue Whale shared its proprietary apple variety at the Shanghai wholesale market in celebration of the new season
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ArticleDole launches Frozen 2 health alliance
Fresh produce giant begins three-month programme described as one of its "largest-ever health initiatives"
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ArticleGreen light for red-fleshed apples
As Kissabel enters its second year of commercial testing, the response from buyers has reportedly been positive
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ArticleSpanish growers optimistic for Persimon season
PDO-certified persimmon variety, Persimon, aiming for normal volumes after tough growing season last year
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ArticleFyffes prepares to launch exotics range
New branded offer will include avocados, red bananas, baby bananas, cassava and plantains
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ArticleZespri targets US market
Consumer and market research the cornerstone of Zespri’s push to increase Kiwifruit sales in US
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ArticleT&G Global marketing campaign wins big
New Zealand based fresh produce grower, marketer and distributor recognised at the 2019 Australian Marketing Institute Awards
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ArticleFyffes honoured for supply chain transparency
Dutch retailer Plus rewards Irish banana giant for CSR project to provide climate-neutral and Fairtrade bananas