All Marketing articles – Page 101
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ArticleGBF’s new brand for Cherish
To help market its Cherish apples to Chinese consumers, Golden Bay Fruit has launched a new brand concept
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ArticleWatch: Pink Lady's first-ever TV ad
Colourful creative encourages consumers to try a Pink Lady and 'Taste the Wow'
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PodcastsFruitbox: Exclusive interview with Alk Brand, Westfalia
Conversation series continues its look at the avocado business in an exclusive interview with the group's new CEO
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ArticleKanzi makes SH switch
Following a successful European season, the apple brand transitions to the Southern Hemisphere campaign
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ArticlePlenty of growth left in US avocado market
The Hass Avocado Board says it has identified several different markets where sales of the fruit can increase further
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ArticleJoin us for a free berry market update
Fruitnet Insights presents European berry market update and Global Berry Congress preview on 23 June
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PodcastsFruitbox: What is so special about avocados?
Plenty of room for sales to grow in markets worldwide, but oversupply is a problem that needs fixing, says Monica Bratuti
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ArticleOne week until MOYA showcase
Finalists to share key elements of their campaigns in free webinar on 16 June
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ArticleNew marketing role for Karen Hearn at CTGC
As vice president of domestic marketing she will work with retailers on consumer sales programmes
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ArticleDole gets animated with Pixar
Characters from Toy Story, Finding Nemo and other Pixar films now adorn millions of Dole bananas and pineapples
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PodcastsFruitbox: How to make the right connections
Tarun Arora talks explains how the Indian importer IG is entering its sixth decade with a new push into ecommerce
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ArticlePBH 'Leads The Change'
Foundation accelerates multi-year, cross-sector movement to boost fruit and vegetable consumption
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ArticleGet in the priority lane for AFL
Secure preferred location in the hall floorplan for Asia Fruit Logistica by submitting your application before the start of July
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ArticleMr Apple’s dazzling response
Shanghai consumers have taken to Mr Apple's Dazzle apples in its first promotional push of the variety
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ArticleFrench stonefuit bears its pride
TV spots in support of the new French peach and apricot campaigns will focus on the pride of the growers and their partners as they work through difficult times
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ArticlePMA A-NZ announces tech award finalists
Five finalists were announced for the inaugural PMA A-NZ Tech Innovation Award
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ArticleCampaign highlights farming's key role
This year's 24 Hours in Farming initiative is asking consumers to find out about the industry and show support for farmers
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ArticleSeasonal veg push launched
New national initiative from Veg Power is backed by nutritionists and chefs including Hugh Fearnley-Whittingstall
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ArticleMalaysia optimistic ahead of durian season
Durian growers in Malaysia encouraged to embrace e-commerce as Covid-19 changes the way consumers shop
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ArticleSpanish produce sales soar
Confinement has led to a big rise in household consumption of fresh fruit and vegetables