Harvey Choat

Managing director of Nexus PR

  • Does the provocative 2025 campaign risk alienating more people than it converts?
    Comment

    Can Veganuary get its veg back?

    2025-01-03T14:16:00

    Harvey Choat, MD of food and drink comms agency Nexus, argues that the 2025 Veganuary campaign risks alienating consumers and should instead focus on a message of ‘plant-more’ rather than ‘meat-less’