Pear Bureau Northwest names new president

Pear Bureau Northwest (PBNW) has announced CarrieAnn Arias as the organisation’s new president and chief executive, effective 1 July.  

Arias served as founder and chief executive of TableSpark, vice president of marketing at Naturipe Farms and vice president of marketing at Dole Food Company, leading teams, driving market growth, and cultivating strong relationships within the industry.  

“I am thrilled to join the Pear Bureau and lead this incredible team,” she said. “Together, we will continue to build on the Bureau’s strong foundation and drive our mission of promoting pears in the US and around the world.”  

Arias takes over the duties as president and chief executive following the departure of Kevin Moffitt, who held the role since 2001. 

“I am committed to fostering a culture of innovation, collaboration, and excellence as we work to achieve our strategic goals,” Arias said.  

PBNW chairman Jordan Matson said: “I am very pleased to have CarrieAnn on board with her decades of produce marketing experience. I believe she is going to do a great job of furthering the mission to increase fresh pear consumption among consumers worldwide and continue to increase grower returns.”  

Following the appointment, Arias thanked the board of directors for their faith in her.  

 “I look forward to leading the dedicated PBNW team as we begin this new chapter together,” she said.