Leaders chosen to oversee next chapter of growth for Industry

Bob Schaar

Incoming chair Bob Schaar

The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members for the 2025 board year. As of 4 December, 2024, producer, Bob Schaar has been named as chairperson, importer Gwen Jackimek as vice chair, importer Debbie Willmann and treasurer and producer Jeff Dickinson as secretary.

“Collectively, this executive committee has over 121 years of experience working in the avocado industry,” said Schaar. “We’re thrilled and grateful for the chance to lead discussions and make key decisions that will support the entire industry in addressing both challenges and opportunities more effectively.”

HAB also thanked Mark Vawter, Aaron Acosta, Chris Henry, and Byron Talley for their dedication and service as they exited the board.

“The executive committee plays a significant role in helping HAB successfully advance its mission,” said Emiliano Escobedo, the HAB’s executive director. “Our heartfelt gratitude to each outgoing committee member for their leadership and commitment. Their efforts have not only strengthened our organisation but have also set a strong foundation for the future. We appreciate the thoughtful guidance they provided and the passion they brought to their service on the board.”

The board meets quarterly to discuss and set business goals consistent with the mission and vision of HAB. Uniquely, board meetings have international representation from importer groups to promote problem-solving, data sharing and collaboration on key topics, including volume trends, marketing programmes and sustainability practices.