Fadi Karam brings a wealth of experience in confectionery marketing to berry supplier, as it targets new markets across the globe
Berry supplier Agrovision has appointed Fadi Karam as its global chief marketing officer.
With over two decades’ experience of working with globally renowned brands – most notably Nestlé product KitKat – Karam is expected to accelerate Agrovision’s push to deliver “premium superfruit experiences” to consumers worldwide.
“Fadi brings truly unparalleled global expertise in building iconic brands and driving market expansion across multiple continents, categories, and stages of growth,” said Steve Magami, co-founder and CEO of Agrovision. “His extensive experience will be instrumental in continuing to fuel our global growth both within and beyond the berry segment.”
In a statement, Agrovision said Karam would lead the strategic growth of its berry business, with an emphasis on reaching new markets around the world.
“His experience will be valuable in capitalising on Agrovision’s recent $100 million growth equity financing and meeting the growing consumer demand for healthy, high-quality superfruits year-round,” it added.
Karam said he was “thrilled” to join Agrovision. “The company’s commitment to being a trailblazer in superfruit experiences aligns perfectly with my passion for building impactful brands that truly transform consumers’ lives. The growth potential of the business here is immense.”
