Fruitnet and Agtools team up to provide top-class insight and analysis

Fruitnet Media International has teamed up with data science company Agtools to provide the fruit and vegetable business with even greater insights and market intelligence.

The strategic collaboration will see Agtools supply global market data via its real-time platform to boost Fruitnet’s research capability, as well as regular category reports.

And in doing so, it aims to empower Fruitnet’s audience with Agtools’ meticulously curated and audited market data, enhancing insights and fostering informed decisions in the dynamic agricultural landscape.

In an era where real-time data drives decision-making, the need for precise and actionable intelligence is more pronounced than ever, especially fresh produce.

Agtools’ robust platform is powered by a team of seasoned industry experts from around the globe, and has developed the largest and most comprehensive database on speciality crops.

The alliance is set to transform how stakeholders in the fresh produce industry access and utilise data, delivering analytics at an unprecedented scale – processing over a billion transactions per second—to provide clarity and foresight in a complex market.

Combined effort

Fruitnet Media International is the world’s leading publisher and event organiser for the international fresh fruit and vegetable business. As well as its print and digital publications, Fruitnet organises several of the world’s top fresh produce industry events.

It is also the official partner of two of the industry’s most significant trade fairs – Fruit Logistica and Asia Fruit Logistica.

Agtools is a worldwide SaaS platform that gathers government and institutional market data for more than 500 crop commodities to provide up-to-the-moment statistics, such as supply, demand, time, cost, weather patterns, and more.

Its award-winning machine learning AI solution allows access to real-time supply chain data needed for short—and long-term business decisions.

When growers, supply chain, and stakeholders get the information they need on time, they can ensure food is sent to the right market and sold at a fair price.

The new era of agriculture utilising data-driven insights and shifting towards more industrialised processes could help growers improve yields, reduce food waste, and help them with sustainable farming practices.

“We are delighted to have the opportunity to work more closely with Agtools. In the past few years, market instability has made it even more important to source reliable data,” said Mike Knowles, managing director of Fruitnet Europe.

“We see excellent potential to combine Agtools’ top-grade trade statistics with our own informed analysis and use this to help the industry make even better business decisions.”