AGENDA

TUESDAY 13 MAY 2025

08:30-9:30
Registration opens  

09:30-9:40 
Welcome to Fresh Produce Vietnam  

09:40-10:30
Rising star: Vietnam’s fresh produce future

Vietnam is one of the world’s most exciting markets for the global fruit and vegetable business. Home to a young, educated and increasingly affluent population, the consumer market is set to boom. A major producer of tropical fruits, Vietnam also holds vast potential as a supplier. Leading industry figures discuss Vietnam’s fresh produce future.  

10:30-11:15
Connecting with the Vietnamese consumer

Vietnam’s consumer market is changing fast, led by its growing middle class, youthful demographic, and a thriving digital economy. Tops insights firms outline the key trends and explain how to market more effectively to consumers.  

11:15-11:45
Networking Break  

11:45-13:00
New horizons for fruit imports

Vietnam’s fruit import market is evolving. Traditionally renowned for demanding premium fruits, Vietnam is now taking more value-oriented offerings as well. Apples and grapes still dominate, but newer categories like cherries, stonefruit and berries are on the rise. Distributors and retailers are pushing into second- and third-tier cities. Which brands and supplying countries are winning? Where are the growth opportunities? And what are the keys to success?

13:00-14:00
Networking Lunch

14:00-15:00
The changing retail landscape

Vietnam’s food retail market is dominated by the traditional trade, but modern supermarket retailing continues to grow fast. Major domestic chains and international brands are pouring sizeable investments into expansion. How is the landscape evolving? How are retailers developing their fresh produce offerings? And how do suppliers best partner with these chains?  

15:00-15:45
Building on Vietnam’s export boom

Vietnam’s fruit exports are booming. Durian and dragon fruit lead the charge, fuelled by China’s growing appetite. Vietnam is also now a key supplier of bananas to Asia. Other lines such as coconuts and citrus are taking off. How can Vietnam build on this momentum? How can it reduce its reliance on China? What are the keys to sustaining the boom?  

15:45-16:30
Networking Break  

16:30-17:30
Levelling up: sustainable production models

Vietnam has a big opportunity to produce and export more fruit if it can attract the right foreign direct investment and modernise its production base. Case studies explore projects to professionalise production from the ground up in Vietnam and build sustainable business models.  

17:30-19:00
Closing Drinks  

WEDNESDAY 14 MAY 2025

TOURS  

Delegate tours to Ho Chi Minh City’s top supermarkets and Thu Duc wholesale market.