Nogales-based Wilson Produce has announced the addition of a new consumer package programme for organic mini cucumbers.
According to the group, the move is just one of its continued steps to support the fourth generation family farm’s previously announced growth plans.
The production of organic mini cucumbers means that Wilson Produce can support a year-round retail programme with peaks in spring and fall.
“Our new mini cucumber programme is a ‘win-win’ for our growers and for us,” said Alicia Bon Martin, CEO of Wilson Produce. “It gives our growers the ability to build on their rotational cropping programmes and for Wilson, it complements our existing Mighty Mini category by reinforcing our brand positioning in quality, highly snackable, fresh produce.'
The inaugural shipment of organic mini cucumbers was in December 2018 to retailers throughout the US, from growers throughout Jalisco, Sinaloa and Colima in Mexico, and due to the early acceptance from customers and consumers Wilson has continued to expand production.
The grouop continues to focus on increasing production on cornerstone items like mini sweet peppers and squash, as well as expanding additional commodities like coloured bell peppers and trending items like shishito peppers.
