California-based West Pak Avocado has announced the appointment of Scott Ross as eastern regional sales manager.
According to the group, his primary duties will include managing key customer relationships and new customer development in alignment with the company’s sales objectives.
Scott comes to West Pak with 30 years of retail food and produce sales and merchandising experience, including 15 years working in produce category management.
Prior to joining West Pak Avocado, Ross held positions at Guimarra Companies, Sunkist Growers, and Genuardi’s Family Markets.
“Scott has an extensive and well-respected background in the produce industry and an impressive track record in sales,” said senior vice-president of sales & marketing Doug Meyer. “We’re excited to have him spearhead sales efforts in this newly created position in the Eastern territory and look forward to working closely with him to expand West Pak’s reach.”
