Weis Markets Inc. has lowered the prices on 2,400 staple items in the sixth round of its price-freeze programme, which took effect on 2 January and will last for 90 days, through 2 April, according to a statement from the company.
The US retailer, which operates 164 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia, launched the Price Freeze programme two years ago.
“Our ‘90 Day Price Freeze’ program continues to make sense in a slow-growth economy impacted by high unemployment in most of the markets we serve,” explained Weis Markets president and CEO David J. Hepfinger.
“It has been a great program for our customers. Over the past two years, our Price Freeze program has helped our customers save more than $6 million, and we hope to save them more money in 2011.”
The company’s current round of price freezes includes 2,400 store-brand and brand-name products in grocery, produce, frozen, dairy, meat, deli, seafood, bakery, health, beauty care and general merchandise.
Weis Markets is promoting the initiative in its circular, as well as through TV, radio and billboard advertisements.
Stores have also been equipped with Price Freeze signage and shelf tags for participating items.
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