Walmart Canada supercentre

David Cheesewright, chief executive officer at Walmart's Canadian operation, has said that the group is not planning to make any major changes to its strategy to deal with new competition in the market.

However, Cheesewright did confirm that the group would continue to revamp stores that competed directly with rival retailer Target, Reuters reported.

'(The market) is tough but stable, and people are looking for value,' he told the news agency. 'That hasn't changed much in the last 18 months, and I'm not sure I see it changing much over the foreseeable future.'