UK retailer Waitrose has continued to gain ground on its rivals, according to statistics from Kantar World Panel, which monitors the household grocery purchasing habits of 25,000 demographically representative households across the UK.
Upmarket Waitrose saw its market share rise from a low point of 3.6 per cent in November 2008 to its current level of 4.2 per cent.
Tesco, the UK’s biggest retailer by sales, saw its grocery market share hold steady at 30.8 per cent in the 12 weeks ended June 13.
Meanwhile, the UK’s second largest retailer, Asda, saw its market share slip to 16.7 per cent in the 12-week period from 16.8 per cent a year earlier.
Sainsbury’s remained in third place with a market share of 16.2 per cent during the 12-week period to June 13 from 16.1 per cent a year earlier, according to Kantar World Panel.
Morrison’s saw its market share rise to 11.9 per cent from 11.6 per cent, according to Kantar, which monitors the household grocery purchasing habits of 25,000 demographically representative households across the UK.
Netto and Lidl’s market shares remained steady at 0.7 per cent and 2.3 per cent respectively, while Aldi’s increased slightly to 3.1 per cent, from 2.9 per cent a year earlier.
Edward Garner, Kantar Worldpanel’s communications director, commented: “It’s interesting to see shoppers continuing to trade up, as demonstrated by Sainsbury’s and Waitrose, as well as Tesco Finest. As we emerge from the grip of the recession, quality is back on the agenda.”
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