The South Tyrolean supplier says it has been able to lengthen supply windows for key varieties like Ambrosia, Envy and Cosmic Crisp
Italian apple supplier Vip says it expects a further increase in production of licensed varieties including Ambrosia, Envy, and Cosmic Crisp this season, on the back of new plantings as well as better output from existing orchards in its home area of Val Venosta.
Kevin Trafoier, the group’s variety manager, commented: “Compared to 2023, we have seen a rise in the volumes of key varieties such as Ambrosia, Envy, and Cosmic Crisp”.
He attributed the expansion to both higher yields from existing orchards and the planting of new hectares. “For other club apples, such as the well-established Kanzi and niche projects like Kissabel, Shinano Gold/Yello, and SweeTango, volumes remain consistent with last year,” he added.
Club apples have emerged as a cornerstone of the company’s growth strategy in recent years, and now account for 15 per cent of production compared with just 1 per cent in 2014. Further expansion is planned for future seasons.
Vip’s member growers now have more than 150ha planted with each of Ambrosia, Kanzi, Envy, and Cosmic Crisp, while niche projects SweeTango, Yello, Kissabel, and Bonita currently extend to no more than 50ha each.
Extended campaigns
According to the group, sales are performing well in the first months of the new campaign, with the larger volumes making it possible to extend commercial programmes for key varieties – including Cosmic Crisp – with certain clients this season.
Italy, Spain, and Germany are the primary markets for Vip’s premium apples, with Scandinavia and eastern Europe also taking a significant share.
“The apples exhibit vibrant colour, consistent sizing, and excellent flavour. Despite high summer temperatures, conditions remained within the threshold for a successful harvest,” Trafoier notes. “Growing in Val Venosta continues to be a privilege.”
