Exports of fresh blueberries from Chile are projected to continue their upward trend during the 2011/12 season, with sendings tipped to rise by nearly 12 per cent against last year to an estimated 78,000 tonnes.
More than three quarters of that total volume – or 65,500 tonnes – is set to be shipped to the US, according to a press release from the Chilean Blueberry Committee.
Despite the upturn in volume, the actual growth rate for US arrivals compared with last season will be lower than the 44 per cent increase recorded in 2010/11.
The slow down in growth comes on the back of lower production this season, following the bumper 2010/11 crop and the rising demand from the frozen and processing industries.
The Committee attributes the continued expansion in exports to the US to growing consumer demand for top-quality fresh blueberries, coupled with increased production in Chile.
Winter consumption of blueberries in the US is also still one-third of the consumption during the peak summer months, meaning the potential for further growth remains.
“North Americans recognise the many health benefits of fresh blueberries and appreciate the wonderful flavour and versatility they bring to the table,” explained Tom Tjerandsen, North America managing director of the Chilean Fresh Fruit Association.
Chilean blueberry production is estimated to continue increasing in the coming years since approximately 18 per cent of current planted area is not yet in full production, while 31 per cent has not reached full maturity.
By 2015/16, Chile anticipated its blueberry crop will reach 110,000-120,000 tonnes given that roughly half of all producers will be increasing output over the next several years.
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